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Last checked at 
25 Sep 2025 10:30
25 September 2025
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Mirriad Advertising plc
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("Mirriad" or the "Company")
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Directorate Change
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Mirriad Advertising plc (AIM: MIRI), a leading virtual in-content advertising and virtual product placement company, announces that further to the announcement made on 26 June 2025, having completed a suitable handover, Nic Hellyer has stepped down as a director and CFO of the Company with immediate effect.
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ENDS
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For further information please visit www.mirriad.com or contact:
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Mirriad Advertising plc Louis Wakefield, Chief Executive Officer James Black, Non-executive Chairman Ā | Tel: +44 (0)20 7884 2530Ā mirriadplc@miriad.com |
Nominated Adviser & Broker: Allenby Capital Limited James Reeve / Lauren Wright (Corporate Finance) Guy McDougall / Matt Butlin (Sales and Corporate Broking) | Tel: +44 (0)20 3328 5656 |
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About Mirriad
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The leader in virtual product placement and in-content advertising, Mirriad's multi-patented and award-winning platform dynamically inserts products and brands into Television, SVOD/AVOD, Music, and Influencer content. Mirriad creates net-new revenue opportunities for content owners with an ad format that virtually integrates brands in entertainment content, drives exceptional performance for advertisers and dramatically improves the viewing experience.
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Mirriad currently operates in the Europe and India.
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