Mirriad Advertising Regulatory News (MIRI)

 Mirriad "loops in" new creative partner

1 September 2021

Mirriad Advertising plc

("Mirriad" or the "Company")

Mirriad, the leading in-content advertising company, has today signed a new partnership agreement with LOOPING GROUP, the leading German tech-enabled communications agency that leverages the power of data-driven storytelling in conjunction with high-quality cross-channel content for its clients.

As part of the worldwide partnership, Mirriad will bring its in-content advertising and AI-powered, dynamic creative solutions to LOOPING GROUP's growing global client roster that includes the likes of Mercedes-Benz, Allianz and Deutsche Telekom.

The agreement represents the Company's first international cooperation with a Germany-based agency and now that the agreement is signed, Mirriad and LOOPING GROUP will develop an introducer plan covering prospective partners, customers and clients.

The two companies will also pilot a progressive approach to how video content assets can operate across geographical borders, time zones and languages. This dynamic content solution will accommodate product and service variations, varying channel and audience requirements as well as any key future updates. Crucially, it will dramatically reduce associated carbon footprints and lower production costs for advertisers whilst still delivering most relevant content for the respective audiences.

Stephan Beringer, CEO of Mirriad, said: "This partnership comes at a time when consumers increasingly avoid ads and are becoming incredibly hard to reach and connect with. Brands need to become a deeply engaging part of peoples' experiences in new and radical ways, without interrupting experiences and by enhancing them instead.

"In LOOPING GROUP we have found an outstanding partner who are championing the power of content, context and data in marketing and see the unique potential of our in-content advertising platform and our dynamic content capabilities to help their clients grow and reach their customers. Our work together will be uniquely creative and effective and of huge benefit to a range of most powerful global brands."

Dominik Wichmann, CCO and Co-Founder of LOOPING GROUP: "We are very happy to win Mirriad as a strong international partner and to make their innovative in-content advertising formats accessible to our clients. In our swift digital world, where attention has become the most valuable commodity, it is our goal to shift the industry's focus to the great potential that high-quality and long-lasting video content holds for brands and advertisers to build relationships with their audiences and to engage them in a sustainable and entertaining manner."

ENDS

About Mirriad

Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, improving the viewer experience by limiting commercial interruptions whilst delivering dramatically increased reach and impact for advertisers.

Mirriad currently operates in the US, Europe and China.

Enquiries:

For further information please visit www.mirriad.com or contact:

Mirriad Advertising plc

Stephan Beringer, Chief Executive Officer

David Dorans, Chief Financial Officer

Tel: +44 (0)207 884 2530

Nominated Adviser & Broker:

Canaccord Genuity Limited

Simon Bridges

Thomas Diehl

Tel: +44 (0)20 7523 8000

Financial Communications:

Charlotte Street Partners

Tom Gillingham Tel: +44 (0) 7741 659021

Andrew Wilson Tel: +44 (0) 7810 636995

About LOOPING GROUP

LOOPING GROUP represent a new breed of companies embracing digital, data analytics, and content to help brands succeed in today's always-on consumer-led editorial society. We are an independent, tech-enabled comms agency built from the ground up for today's marketing requirements. In this world, attention has become extremely scarce.

To win attention, brands must now combine the art and science of storytelling. We put this at the heart of our product and service offering, uniquely combining the two to create content that commands attention, engages customers, and drives tangible business results. Founded just four years ago by journalists, creatives and producers, we have already established ourselves as a leader in data-driven storytelling, working with an impressive roster of brands including Mercedes-Benz, Allianz, Deutsche Telekom, Sooner, and the Human Vaccines Project. Our team consists of over 190 multi-skilled staff split between offices in Berlin, Hamburg, Munich, and London.

www.looping.group

Press contact:

Kristina Voigt

E-Mail: press@looping.group