Mirriad Advertising Regulatory News (MIRI)

Mirriad Advertising plc 

("Mirriad" or the "Group")

Issue of Equity Update 

21 July 2021

Mirriad, the leading in-content advertising company, announces that following the exercise of share options granted to a member of the Company's US advisory Board which occurred on 22 June 2021 , application has been made for 125,000 new ordinary shares of £0.00001 pence each ("Ordinary Shares") to be admitted to the London Stock Exchange's AIM market, which will rank pari passu with the Company's existing Ordinary Shares, and admission to trading is expected to be effective on 23 July 2021 ("Admission").

Following Admission, the total issued share capital of the Company will be 279,180,808 Ordinary Shares. This figure may be used by shareholders as the denominator for the calculations by which they will determine whether they are required to notify their interest in, or a change in their interest in, the share capital of the Company under the FCA's Disclosure Guidance and Transparency Rules.

ENDS

 Enquiries:

For further information please visit www.mirriad.com or contact:

Mirriad Advertising plc.

Nominated Adviser & Broker: Canaccord Genuity Limited

Financial Communications: Charlotte Street Partners

Notes to editors

About Mirriad

Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, improving the viewer experience by limiting commercial interruptions whilst delivering dramatically increased reach and impact for advertisers.

Mirriad currently operates in the US, Europe and China.

ENDS