Mirriad Advertising Regulatory News (MIRI)

5 August 2021

Mirriad Advertising plc

("Mirriad" or the "Company")

Director dealing

Mirriad Advertising plc, the leading in-content advertising company, announces it was notified on 5 August 2021 that, Alastair Kilgour, Non-Executive Director of the Company, purchased a total of 200,000 ordinary shares of £0.00001 each in the capital of the Company ("Ordinary Shares"), at a price of 35 pence each.

Following the purchase, Alastair Kilgour has increased his beneficial interest to 791,668 Ordinary Shares, representing 0.28 per cent of the issued share capital of the Company.

ENDS

Enquiries:

For further information please visit www.mirriad.com or contact:

Mirriad Advertising plc

Stephan Beringer, Chief Executive Officer

David Dorans, Chief Financial Officer

Tel: +44 (0)207 884 2530

Nominated Adviser & Broker:

Canaccord Genuity Limited

Simon Bridges

Richard Andrews

Thomas Diehl

Tel: +44 (0)20 7523 8000

Financial Communications:

Charlotte Street Partners

Tom Gillingham Tel: +44 (0) 7741 659021

Andrew Wilson Tel: +44 (0) 7810 636995

About Mirriad

Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, improving the viewer experience by limiting commercial interruptions whilst delivering dramatically increased reach and impact for advertisers.

Mirriad currently operates in the US, Europe and China.