Last checked at 10 May 2021 07:00
Mirriad and leading food and beverage company serve up fresh in-content agreement
10 May 2021
Mirriad Advertising plc
("Mirriad" or the "Company")
Mirriad, the leading in-content advertising company, today announces a multi-brand framework agreement with one of the world's leading food and beverage companies.
The news follows a successful trial of Mirriad's patented technology to digitally insert the company's brands into selected US-focused video content.
This contextual and interruption-free advertising approach drove increased performance in key metrics including awareness, purchase intent and sales volumes for a variety of the company's brands.
Building on these positive results, the agreement encompasses in-content campaigns for scripted entertainment, music, and eventually live events and sports in the US, with the ambition to expand globally.
The agreement will be underpinned by a mutual commercial framework in which the company works with Mirriad to expand the market for in-video advertising by introducing it to content and marketing partners. Alongside core deliverables, the agreement also contains additional benefits including a detailed research agenda.
Stephan Beringer, CEO of Mirriad, said: "We've been working with our amazing partners at this leading food and beverage company's team for over a year and it's fantastic to be collaborating with a category leader at this level. Initially focusing on the US market, it will build our successful relationship, with the potential to scale across an instantly recognisable brand portfolio and to innovate in multiple areas.
"Now our focus is all about further developing and applying the Mirriad technology that will ultimately define the in-content advertising space, and the provisions within this agreement offer multiple exciting opportunities on that front."
ENDS
About Mirriad
Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions.
Mirriad currently operates in the US, Europe and China.
Enquiries:
For further information please visit www.mirriad.com or contact:
Mirriad Advertising plc
Stephan Beringer, Chief Executive Officer
David Dorans, Chief Financial Officer
Tel: +44 (0)207 884 2530
Nominated Adviser & Broker:
Canaccord Genuity Limited
Simon Bridges
Thomas Diehl
Tel: +44 (0)20 7523 8000
Financial Communications:
Charlotte Street Partners
Tom Gillingham Tel: +44 (0) 7741 659021
Andrew Wilson Tel: +44 (0) 7810 636995