Last checked at 12 Mar 2024 07:00
12 March 2024
RNS Reach - non-regulatory announcement
Mirriad Advertising plc
("Mirriad" or the "Company")
Mirriad CEO interview with Brian Wieser of Madison and Wall
Leading industry analyst and Mirriad's CEO examine the pressing challenges in the industry and delve into the realm of in-content advertising and the role of AI
Stephan Beringer, CEO of Mirriad, the leading in-content advertising and virtual product placement company, has taken part in an interview with the highly respected advertising sector analyst Brian Wieser.
The interview presents a compelling vision for the future of advertising, where in-content placements not only address the industry's current revenue challenges but also offer a scalable, viewer-friendly alternative that could redefine consumer engagement across TV, streaming, and other media platforms.
Published yesterday, the interview can be read in full via the Madison and Wall Substack, here: https://madisonandwall.substack.com/p/an-interview-with-mirriads-stephan
ENDS
For further information please visit www.mirriad.com or contact:
Mirriad Advertising plc Stephan Beringer, Chief Executive Officer Nic Hellyer, Chief Financial Officer
| c/o Charlotte Street Partners |
Nominated Adviser & Broker: Allenby Capital Limited James Reeve/Lauren Wright (Corporate Finance) Guy McDougall/Matt Butlin (Sales and Corporate Broking)
| Tel: +44 (0)20 3328 5656
|
Financial Communications: Charlotte Street Partners Tom Gillingham Fergus McGowan |
Tel: +44 (0) 7741 659021 Tel: +44 (0) 7590 049023 |
Notes to Editors
About Mirriad
The leader in virtual product placement and in-content advertising, Mirriad's multi-patented and award-winning platform dynamically inserts products and brands into Television, SVOD/AVOD, Music, and Influencer content. Mirriad creates net-new revenue opportunities for content owners with an ad format that virtually integrates brands in entertainment content, drives exceptional performance for advertisers and dramatically improves the viewing experience.
Mirriad currently operates in the US, Europe, and India.
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