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12 Mar 2024 07:00
12 March 2024
RNS Reach - non-regulatory announcement
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Mirriad Advertising plc
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("Mirriad" or the "Company")
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Mirriad CEO interview with Brian Wieser of Madison and Wall
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Leading industry analyst and Mirriad's CEO examine the pressing challenges in the industry and delve into the realm of in-content advertising and the role of AI
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Stephan Beringer, CEO of Mirriad, the leading in-content advertising and virtual product placement company, has taken part in an interview with the highly respected advertising sector analyst Brian Wieser.
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The interview presents a compelling vision for the future of advertising, where in-content placements not only address the industry's current revenue challenges but also offer a scalable, viewer-friendly alternative that could redefine consumer engagement across TV, streaming, and other media platforms.
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Published yesterday, the interview can be read in full via the Madison and Wall Substack, here: https://madisonandwall.substack.com/p/an-interview-with-mirriads-stephan
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ENDS
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For further information please visit www.mirriad.com or contact:
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Mirriad Advertising plc Stephan Beringer, Chief Executive Officer Nic Hellyer, Chief Financial Officer Β | c/o Charlotte Street Partners |
Nominated Adviser & Broker: Allenby Capital Limited James Reeve/Lauren Wright (Corporate Finance) Guy McDougall/Matt Butlin (Sales and Corporate Broking) Β | Tel: +44 (0)20 3328 5656 Β |
Financial Communications: Charlotte Street Partners Tom Gillingham Fergus McGowan | Β Β Tel: +44 (0) 7741 659021 Tel: +44 (0) 7590 049023 |
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Notes to Editors
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About Mirriad
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The leader in virtual product placement and in-content advertising, Mirriad's multi-patented and award-winning platform dynamically inserts products and brands into Television, SVOD/AVOD, Music, and Influencer content. Mirriad creates net-new revenue opportunities for content owners with an ad format that virtually integrates brands in entertainment content, drives exceptional performance for advertisers and dramatically improves the viewing experience.
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Mirriad currently operates in the US, Europe, and India.
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About Reach announcements
This is aΒ Reach announcement. Reach is an investor communication service aimed at assisting listed and unlisted (including AIM quoted) companies to distribute non-regulatory news releases into the public domain. Information required to be notified under the AIM Rules for Companies, Market Abuse Regulation or other regulation would be disseminated as an RNS regulatory announcement and not on Reach.
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