Mirriad Advertising Regulatory News (MIRI)

NOTIFICATION OF MAJOR HOLDINGS

1a. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attachedii:

Mirriad Advertising plc

1b. Please indicate if the issuer is a non-UK issuer (please mark with an "X" if appropriate)

Non-UK issuer

2. Reason for the notification (please mark the appropriate box or boxes with an "X")

An acquisition or disposal of voting rights

An acquisition or disposal of financial instruments

An event changing the breakdown of voting rights

Other (please specify)iii: Issue of shares

X

3. Details of person subject to the notification obligationiv

Name

IP Group plc

City and country of registered office (if applicable)

2nd Floor, 3 Pancras Square, King's Cross, London, N1C 4AG

4. Full name of shareholder(s) (if different from 3.)v

Name

See section 9

City and country of registered office (if applicable)

See section 9

5. Date on which the threshold was crossed or reachedvi:

05/06/23

6. Date on which issuer notified (DD/MM/YYYY):

07/06/23

7. Total positions of person(s) subject to the notification obligation

% of voting rights attached to shares (total of 8. A)

% of voting rights through financial instruments(total of 8.B 1 + 8.B 2)

Total of both in % (8.A + 8.B)

Total number of voting rights of issuer vii

Resulting situation on the date on which threshold was crossed or reached

14.38%

-

14.38%

489,309,404

Position of previous notification (if

applicable)

25.26%

-

25.26%

8. Notified details of the resulting situation on the date on which the threshold was crossed or reachedviii

A: Voting rights attached to shares

Class/type ofshares

ISIN code (if possible)

Number of voting rightsix

% of voting rights

Direct

(Art 9 of Directive 2004/109/EC) (DTR5.1)

Indirect

(Art 10 of Directive 2004/109/EC) (DTR5.2.1)

Direct

(Art 9 of Directive 2004/109/EC) (DTR5.1)

Indirect

(Art 10 of Directive 2004/109/EC) (DTR5.2.1)

GB00BF52QY14

34,393,570

35,977,908

7.03%

7.35%

SUBTOTAL 8. A

70,371,478

14.38%

B 1: Financial Instruments according to Art. 13(1)(a) of Directive 2004/109/EC (DTR5.3.1.1 (a))

Type of financial instrument

Expirationdatex

Exercise/Conversion Periodxi

Number of voting rights that may be acquired if the instrument is

exercised/converted.

% of voting rights

SUBTOTAL 8. B 1

B 2: Financial Instruments with similar economic effect according to Art. 13(1)(b) of Directive 2004/109/EC (DTR5.3.1.1 (b))

Type of financial instrument

Expirationdatex

Exercise/Conversion Period xi

Physical or cash

settlementxii

Number of voting rights

% of voting rights

SUBTOTAL 8.B.2

9. Information in relation to the person subject to the notification obligation (please mark the

applicable box with an "X")

Person subject to the notification obligation is not controlled by any natural person or legal entity and does not control any other undertaking(s) holding directly or indirectly an interest in the (underlying) issuerxiii

Full chain of controlled undertakings through which the voting rights and/or thefinancial instruments are effectively held starting with the ultimate controlling natural person or legal entityxiv (please add additional rows as necessary)

X

Namexv

% of voting rights if it equals or is higher than the notifiable threshold

% of voting rights through financial instruments if it equals or is higher than the notifiable threshold

Total of both if it equals or is higher than the notifiable threshold

IP Group plc

7.03%

0.00%

7.03%

IP2IPO Limited

7.03%

0.00%

7.03%

IP2IPO Portfolio L.P.

7.03%

0.00%

7.03%

IP Group plc

7.35%

0.00%

7.35%

Parkwalk Advisors Limited

7.35%

0.00%

7.35%

Share Nominees Limited

7.35%

0.00%

7.35%

10. In case of proxy voting, please identify:

Name of the proxy holder

The number and % of voting rights held

The date until which the voting rights will be held

11. Additional informationxvi

Place of completion

2nd Floor, 3 Pancras Square, King's Cross, London, N1C 4AG

Date of completion

07/06/2023