Mirriad Advertising Regulatory News (MIRI)

23 November 2023

Mirriad Advertising plc

("Mirriad" or the "Company")

Confirmation of Board changes

Mirriad, the leading in-content advertising company, announces that, further to the Company's announcement on 13 October 2023, Nic Hellyer has been appointed to the Board of the Company as Chief Financial Officer with immediate effect. David Dorans will remain on the Board of Mirriad as an Executive Director until 31 December 2023, at which point he will step down from the Board.

Stephan Beringer, CEO at Mirriad, said: "We are delighted to formally welcome Nic to the Company's Board after our recent notable steps in the US towards broad market penetration and programmatic integrations with important new partner company agreements. I would once again like to thank David for working to ensure a smooth transition before his departure, and for his wider commitment and contributions over the last eight years."

ENDS

For further information please visit www.mirriad.com or contact:

Notes to Editors

About Mirriad

The leader in virtual product placement and in-content advertising, Mirriad's multi-patented and award-winning platform dynamically inserts products and brands into Television, SVOD/AVOD, Music, and Influencer content. Mirriad creates net-new revenue opportunities for content owners with an ad format that virtually integrates brands in entertainment content, drives exceptional performance for advertisers and dramatically improves the viewing experience.

Mirriad currently operates in the US, Europe, and India.

Regulatory disclosures:

There have been no changes to the information on Nic Hellyer that is required to be disclosed under paragraph (g) of Schedule 2 of the AIM Rules for Companies that was set out in the Company's announcement on 13 October 2023.