Altitude Group Regulatory News (ALT)

25 November 2010

Altitude Group plc

("Altitude" or "the Company")

Entry into cloud software supply agreement

Altitude (AIM:ALT) is pleased to announce that its Trade Only® division, a leading provider of technology and information services to the promotional products sector, has agreed to terms with iPROMOTEu.com, Inc., which operates a network of independent distributors of promotional products in the United States, to supply iPROMOTEu and its distributors with Trade Only's cloud based software solution. This contract provides immediate access to substantial user base and will assist the Company greatly in gaining traction in the USA.

iPROMOTEu, which is based in Boston, Massachusetts, was established in 1999 and has over 550 independent distributor affiliates as a part of its network. Trade Only® provides a software as a service(SaaS) product for which customers pay on a monthly basis, providing them with a complete customer relationship management and business management suite. Users should benefit from greater efficiency, increased sales, and an improved customer experience.

Martin Varley, group CEO and President of Trade Only® Inc., commented, "Our USA strategy has been focused on delivering a SaaS (Software as a Service) application that would help promotional products companies improve operational efficiency and profitability while providing the tools to help grow sales. This deal gives us immediate access to a substantial user base and will assist us greatly in gaining momentum in the US market, which we estimate to have more than 25,000 potential customers."

"We are particularly pleased to be working with Ross Silverstein and his team at iPROMOTEu. They have built a world-class business and are growing at a substantial pace due to the many advantages that they deliver to promotional products distributors. We are confident that the addition of our software platform to iPROMOTEu's offering will assist their exciting growth plans."

Ross Silverstein, President & CEO of iPROMOTEu remarked: "We are delighted to have agreed to terms with Trade Only® following a lengthy and detailed review process of available technologies. We chose Trade Only® for its extensive knowledge of the promotional products sector, its understanding of the complete sales and logistics process, and its ability to deliver a solution that is ready built for our business sector. We are excited that our fast growing group of distributor-affiliates will benefit from greater efficiency and excellent sales and marketing tools that are already built into the system."

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About Trade Only®

Trade Only®, a division of Altitude Group plc provides marketing and technology tools to both suppliers and distributors operating in the promotional merchandise industry. This division organises the UK's biggest trade show for promotional products and offers a suite of "Cloud" and Server based software to companies of all sizes in the sector.

About iPROMOTEu

iPROMOTEu is a service provider to promotional products distributors. Its selling network consists of more than 550 experienced distributors from more than 40 states throughout the country. In addition to many other important services, iPROMOTEu finances orders, processes orders, provides accounting and technology tools, and obtains discounted pricing from industry suppliers. iPROMOTEu relieves distributors of the tedious, time-consuming, non-revenue generating activities - so that distributors can spend more of their time selling. iPROMOTEu also helps experienced industry salespeople establish their own distributorship - quickly, easily, and inexpensively. These former salespeople can earn significantly more money as an iPROMOTEu affiliate. For more information about iPROMOTEu, visit its website at www.ipromoteu.com.