RE: Kelso31 May 2023 15:51
I try avoid getting caught up in all the back & forth stuff but once in a while I see something and think thats nonsense and respond so here goes.
Hosai :- "Nutrition alone needs to get to around £1.15 just to match Fever Tree market cap (it should be valued higher than FT as My Protein is the bigger brand)"
My protein might have a larger turnover but that's where the My Protein is a bigger brand discussion ends.
Go ask anyone who Fever Tree is and what they do, then ask the same question about My Protein and even allowing for My Protein giving a very large clue about its activities with its self descriptive name Fever Tree would be recognised far and wide and My Protein would not. Fever Trees brand management is excellent, maybe best in class, its the epitome of a premium brand. By way of contrast My Protein's brand management is average at best. And don't forget market penetration, Fever Tree is in all the major super markets that don't focus on own brand stuff like Aldi & Lidl, its in the vast majority of off licences, pubs, hotels, clubs etc.
So please no more My Protein is a bigger brand than Fever Tree because thats daft.