Member Info for wyndrum

My point was UN, it looks to me as though, based on the current SP, the market has priced it more likely to fail than succeed. I am taking the opposite view. I recognise the failure possibility is there but believe it more likely to succeed than fail. Hence I bought in.
(The chart supports the buy in price currently). So having decided to buy it was a question of finding the entry point, which coincidently is right now so I did not have to wait.

I have also given this a time limit until April next year. (This may change if circumstances/facts change but I have allowed for a stop loss of zero pence. I am more likely to buy more if EVE's position strengthens rather than sell and take the profit. (But I can be pretty fluid on my decision making.)

I will let you know how we get on and in terms of reviews you can pretty much bank on a very good one.... a very , very good one. :0))

Thats a great question D, which has the greater risk: HE1 or EVE?
This type of question I think if the individual takes the time to think it through honestly, can be very helpfully revealing about the character of the individual. You might put more money in, on reflection, a riskier investment than another. ? Why would you do that? Was it the potential reward, not realising at first it was riskier, the buzz of a gamble?
Great question!

STOP PRESS: Mrs W has just purchased the hybrid mattress and 2 pillows! From Angleterre I'm afraid Monsiuer D :0(
( there was a 35% discount on offer so she took the plunge.)

so, all we need to do now (according to the brains of the outfit) is for the shares to make a £1000 profit, then sell and we will have had a free mattress.!

(This is a theme with us both, G4M giving me a lovely Strat and WOSG, a very nice Omega Seamaster. Although now I need to get back in so as to get the lady's version as well.)

(If I am not under enough pressure as it is!)

Interesting comparison CFAN, thanks for that.

The more I look at it the more difficult it looks for this business model to prosper, Throw a ton of money to get sales and market share, only to see it shrink back as soon as funding is withdrawn (broadly speaking).

However EVE being a PLC its much harder to hide financially (and often too, with updates every 6 months which non listed companies don't suffer from) and its pretty much priced to fail at the moment, which means if EVE can make it, then very good returns are on offer.

Its becoming more apparent than ever that diversifying as much as possible from just the "one" product is both necessary vital and again it looks as though EVE's timing may have given it a bit of a jump start on other players, (but to be fair I have not researched this area of competition, given FA is not my focus, so I could just be talking out of by backside.. (I can hear what you are all saying. thank you).

Currently I have a small stake but Its in the belief that EVE (on balance) will succeed, as soon as I have more confirmation, (whether its via TA or an update,) I will be adding more.

If Simba is a Ltd company then they have to log accounts that are free to see. I don't think that they could mis-report publically by quite as a big a margin as some here might be suspecting? Just my view.

They have an advert that says they have received more positive awards than any other mattress in the uk. Maybe EVE should be pushing that area? Giving confidence to a new buyer that a remote purchase on such an important item not being able tot test it first would be helpful. (back to Mrs W again. I told here we could send it back, "but thats not the point" she said. She wants to feel the product, get a sense that is as well made, see how firm it is when she lies on it. Comparisons are very difficult when looking at different mattresses and maybe we overestimate the "joy" of the on-line buying process a bit?

I'm not sure it could backfire: The application of the AVCT test will be the same whether administered by a professional or when certified for home use. There will be instructions in the pack when certified for home use. If it is, swill round either nostril to a depth of 1cm and then Blah blah blah.. add reagent blah blah.. drop on to cassette blah blah....So producing a clear set of instructions via an app for "professional" use but with easy take up for anyone using it would be an interesting court case.?
Just imagine if it did go to court... all that accuracy and availability of the worlds best test that the govt never utillised....Cor... it would all come out then!

Bruce? There are about 1,6b shares in issue. So I am guessing leaving some money in for acquisitions Boo could afford 1%? is that enough to get the pension funds in do you think?

Assuming this is not a false breakout (which it could be, but lets assume it isn't), then next stop looks like 154p, then 168p then 190p, then 220p.... (Christ its seems a long way right now to get back to where we were...) and then eventually 235p just to get back to the old trading range, onwards to 266p and then on to 275p....

Its going to need some sort of RNS/news cycle splurge to really get motoring.

But the clue is in the title...

What percentage (as a dividend) of the SP are you expecting (or would like) bruce?

iPhone, I understand your logic but its I think less likely to be an "average" RNS (assuming there is one) on Monday.

The SP slide has been brutal enough (and the catalyst was a average RNS funnily enough) so I think less likely that will be tried again. Which then leaves the odds in favour for a more positive, SP affirming announcement.

But as ever, time will reveal all.

well, somethings leaked. As long as there is no sudden collapse then its going to confirm the reversal of the downtrend (at long last) Be interesting to know what it is though.

Oh, its dated 20/aug 2020... I thought it was actual news....

at last! some (very) positive news. Brill!

This should unblock the SP funnel

FFB, there is a play off between FOMO buyers versus sellers who are concerned due to the lack of an update and the longer drill time than forecast.
It will be interesting to see what will happen by the close as this stock is in a relatively unusual situation (compared to other Mon- Fri businesses), where progress can actually be made over a weekend and therefore the chances of an RNS falling on a Monday are perfectly possible.

Thanks RM, you too.

I think it comes out with a PS ratio of .38, which seems pretty low?

Well, lets hope the stars are aligning for a re-rate!!

Thanks UN

RMF, I posted that link a few weeks ago but obviously was shouted down by the majority.

No battle with me UN, I like an exchange of ideas and reasoning.
All I am doing (which I always do on all my trades, is try to assess the downside within reasonable parameters, given who knows what will actually will happen.)

For me the worst possible outcome is that EVE goes bust and I lose all my stake. I have outlined why I think it is not beyond the realms of possibility but I think it unlikely. So I have committed funds, that should the worse outcome happen, I am comfortable losing.
(For instance if bet £50k on a stock and i have a stop loss at 10% then I am risking £5k. If I buy £5k of EVE stock with the potential outcome of losing it all, I'm still only risking £5k.
As long as I don't mind the outcome I can relax and remain objective if the situation changes.
So, to me 9-12 months is the timeframe. If successful in the next 2 updates, the stock should re-rate quite dramatically in that time frame. ATB and GL

That's a fair enough view UN, but just to respond to the bit where you say:
"So, the prospect of going bust...... where did that come from? Highly unlikely now unless they do something stupid or there’s some dodgy illegal goings on there that we don’t about. For me, as for others I’m sure, going bust as a concern is close to madness. It ain’t happening."

Eve have never made a penny from the moment they were floated and still not now, over several years. They have tried heavy advertising and lost loads, and tried hardly any advertising and lost a lot less. CC believes that the business model has failed to deliver and therefore is re-inventing EVE as a "sleep wellness brand". The only reason they have any cash in the bank at all, is because shareholders gave them more money to stop them going bust.

What CC and the BoD have achieved is to stem the losses considerably which is great. However, EVE are now spending that relatively small amount of money to generate extra growth. The market they are spending it on (France) declined a further 8% prior to, or just after, the beginning of this sales push. So they have some work to do.

If there is no profit generated in the next year where do think Eve will be?

(Personally I think there is more chance of them making it than failing but I genuinely don't see the company surviving iin its present form if they don't generate any profit over the next 12 months. I don't see that as a particularly controversial thing to say. )

The biggest risk I actually see to EVE is not going bust, but CC leaving before the job is done, however I think her personal career depends on the turnaround of EVE being successful. So I think that is possible but unlikely in the next 12 months too.

And you are quite right, I am over-analytical (and not in a good way), and although it does not confuse me, I do understand how it comes across. Sorry :0((

"I suggest you look at why you type endless posts full of vacuous nonsense ...." ha ha ha