RE: DFS now live for eve :)4 Mar 2022 08:30
LI, I take your point but I think a mattress is a bit different for 2 reasons. Its not on show like a sofa is, its covered up so the only point then is how comfortable will it be. Then, you can do your research and see how recommended it is and that there are very long trial period/ guarantees on it to remove the anxiety of making a "mistake"
From Eve's pov, any, any at all, extra sales from this channel is a plus and a sale they would not have had elsewhere.
Again, I posted previously I think a this very early stage DFS do not want to give valuable shop floor space on as a yet unknow item. Once they can gauge through sales its popularity, then they can decide if they want to push it further through their stores.
Very early days yet to make any sort of judgement but the results RNS should reference the tie up in more detail I imagine.