RE: EVE website ...10 Jul 2022 11:39
Vern: "... because there is undoubtedly good sustainable profits to be made."
so you and others say, but its a bit of a leap for me. (What do you mean by Good, by the way? 10% profit margin, more?)
When the lockdown came EVE jumped ahead in sales and really only at that stage lit the fuse to a potential sustainable business model being viable in the near future.
Since then it has stalled as we have come out of lockdown. (That may suggest, that the business model is not "undoubtedly" as robust as you think?)
Unfortunately we don't know what costs can be cut further or at what scale, to actually know for sure that even another business could remove certain overheads out of the EVE model and make it profitable.
Is it the production process? If not all mattresses are the same, then presumably there is an "X" factor that EVE have? Maybe that is too expensive to produce for what the consumer market will bear?
The level of matching/close discounts with competitors suggest the market, unsurprisingly, is not quite so fussed about EVE products per se.
This gets into price/perceived value. And thats where you would like to think CC's marketing skills count. But so far its not been enough.
It looks to me, looking back on EVE since floatation, that they have basically gone around in circles, trying various different ways of breaking through with little effect.
Sales seem to increase in small fractions while costs are permanently rising faster, forcing cost cutting where it can be done, how long can this continue? Again, it looks to me that the cost cutting exercise is exhausted because as soon as there is a downturn in the consumer market then EVE quickly unravels.
So when you say ".... because there is undoubtedly good sustainable profits to be made.". I am not convinced.