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As in the Andover fire it will be very closely followed by all as to how Ocado recover operations from this fire. Certainly Ocado will need to fully examine how they can further improve fire safety.

I was responding to Kallumamas point. He believes there will be no more new contracts.

Again you are making up ludicrous lines MrProfit. I have never claimed everything is sweet in the garden. Others on this board have been talking about 1200p/1300p. Today shows they are just dreams.

You said Ocado's 800 or so legal patents could easily be torn apart in court. What are you doing invested in Ocado? Did you not carry out any research at all? The patent system is very strong in the UK, Europe, US.

I fully expect more overseas CFC contracts to be signed by Ocado in the future.

The recent fire damage was small and well dealt with. The Ocado share price has fallen 2.5% as I type.

Yes, I have always recommended Ocado as a long term trade. Trading short term is very risky as this stock can be extremely volatile. Interesting of course to monitor all of Ocado's share price movements

You are a long term bear of online business models. You have missed out on 600% share growth re Ocado shares over 4 years. Similar huge returns missed out regarding other online retailers.

Of course though you only pop up on this board though to deride the company when an incident happens.

"Ocado's customers will be worse off than anybody else, particularly customers ambient temperatures hotter than in the UK."

Fridays fire occured on a hot UK day. Ocado warehouse temperatures are maintained to a strictly controlled level. Noone on this board knows the cause of the fire. The above is pure speculation.

Another Amazon warehouse fire last year in Scotland..

https://www.express.co.uk/news/uk/1359596/amazon-warehouse-fire-firefighters-jeff-bezos-fife-s-Amazon-site-Duloch-crime-updates-ont

Absolutely, it should be examined extremely thoroughly.

Other competitors have had huge recent warehouse fires, Amazon in 2021 and 2020

https://www.pv-magazine.com/2021/06/11/amazon-warehouse-fire-linked-to-solar-installation/

https://www.dailymail.co.uk/news/article-8393533/Massive-fire-tears-Amazon-distribution-center-collapses-40-workers-scramble-safety.html

ASOS in 2014 and 2017.

In all incidents the companies learn from and develop improved working methods.

"Which company would want to implement projects using their technology given their own track record?"

Marks and Spencers paid around £750m for half of Ocado retail UK a few weeks after the huge Andover fire. Since then Aeon in Japan have signed a deal, Coles in Australia signed a deal, Auchun in Spain signed a deal

A new, well dealt with, fire 2 years later damaging less than 1% of the robotic grid of an older distribution centre wont put off others.

"Patents protections are worth absolutely nothing when challenged in court with a reasonable legal team. Most can be ripped apart."

If you truly believe that comment MrProfit,(I doubt you do) , why did you buy Ocado shares in the first place?? Was it just a blind punt?

Before the close on Friday we were all aware, if following the news or this board, that Erith CFC had a fire, that it involved robots on the grid and that multiple fire crews were attending.

Ocado share reacted by climbing 0.5% in that time on Friday between 12.52pm, the start of the fire and 4.30pm, market close

So what more do we know now? Main points are that the fire has effected less than 1% of the grid and Erith is due to reopen next week. Clearly Ocado's fire safety precautions have much improved.

Personally I expect there will be an overreaction/ drop at the open however I believe the shares should recover much of the drop later on.

Best to all. As always do your own research and post it on the board if you can for us all to discuss.

The last fire was a great investment opportunity. Ocado shares went up a significant amount shortly afterwards.

I'm not saying this will be the case again this time but the main value of Ocado is in its 800 or so technology patents. This fire does not change that. The fire will push Ocado to further improve their procedures and make their system even more resolute.

Great post bitbybit,

The broker Numis still has a 3,400p price target for Ocado, Shore Capital on the other hand doesn't rate Ocado at all, meaning it believes Ocado is worth very little.

Very wide differences of opinion. It's up to the individual to research and see how they personally perceive things. Ocado has many times increased greatly in value and fallen greatly in value without any news.

Attacking others simply shows ones own fallabilities. I and most people on the board post in order to understand more about Ocado and to understand different issues related to the company. With our various different perspectives/ backgrounds I think we can all benefit by collaborative discussion.

Kallumama,

Before you berate other posters on this board and make a fool of yourself please do some research.

Warren Buffet does personally have a £15.84 million investment in Ocado. Let me explain, below is calculated using latest information and current exchange rates..

Berkshire Hathaway owns 6.5% of Kroger (£21.3bill market cap) = £1.38bill

Kroger owns 6.36% of Ocado (£13.55bill) = £88m

Buffet owns 18% of Berkshire Hathaway, so Warren Buffet personally has an indirect stake of £15.84m stake in Ocado

Certainly Halma, of course I am hoping for that also.

Mrprofit,

I have been invested in Ocado shares since 2016. First bought in at £3.40. Still hold the majority of those shares. If you look at the graph for Ocado you will see a number of huge oscillations. It is a very volatile share, I have said this countless times. I give my view on this board for others to look over and comment on. Likewise I read other contributors diverse viewpoints.

I cannot see that you have offered any of your own research in your posts. Your main theme is berating other posters. Edtheeuph kindly continually offers excellent insight gained from his engineering background but you even shoot that down. Of course most of the posts on this board are supporting the positives of Ocado. This is in common with most boards that comprise more shareholders than shorters.

We all post our opinions here, short or long and it's then up to the individual to come to a judgement. The blame, if there is any, rests on one's own shoulders.

The fire started at 12.50ish on Friday. The market knew there was a big fire incident shortly after that time. The share dropped just 1-1.5% at Friday close at 4.30pm. Though many would like it to, it's not going anywhere near 1200p on Monday.

Ocado have the most technologically advanced online grocery system in the world. When operating at this cutting edge incidents can happen. Its how they recover from them and how they learn that's the key. Any other company trying to replicate Ocado's level of tech complexity would run into these issues. Fire is smaller than previously and well dealt with. There will be another lesson learnt here through which Ocado can make their overseas CFC network even more resilient than before.

"The #Erith warehouse fire is under control. The fire has damaged a small amount of the loading bays."

Above from fire brigade tweet. Seems like limited damage. Agreed edtheeuph, fire is a common problem in warehousing. They learnt a great deal from Andover and will learn more from this fire.

They will evolve with a stronger operating system.

Fire still ongoing..

https://www.london-fire.gov.uk/incidents/2021/july/warehouse-fire-erith/

This may be behind today's drop

https://uknip.co.uk/breaking/news-267527/fire-crews-called-to-tackle-blaze-at-ocado-warehouse-in-erith-2/