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Lol. Nasdaq would value a failing company just as the FTSE does. Ocados US partner - Kroger - is reducing orders for their technology.

The path to rapidly escalating costs for Ocado and ongoing lack of new Ocado Solutions Partners is even clearer...

Short is the position to be in regarding this share...

Lol, why would a short close now? More profits ahead!

Currently Ocado Solutions vehicles are mostly delivered by petrol fueled vehicles to customer houses. This highly fuel consumptive structure comes under huge pressure when the oil price rockets higher..

Other grocers primarily deliver to stores and the customer then collects the order. Delivering to individual homes runs up a big fuel bill..

Oil prices skyrocket, Ocado home delivery business model -highly reliant on oil - further loses appeal.

I remain short. More profits to come. Great day so far!

Another set of poor results. More profits to come here as new partners are elusive and Ocado Solutions business model further unravels. I remain short.

This share continues to be an obvious short as Ocado Solutions partners reduce their CFC orders. Read across is that others are unlikely to sign up to new CFC contracts. Development costs still high.

There will be a continued long squeeze here as the penny drops and shareholders continue to sell. I remain short.

Little surprise this morning that the Sobeys partnership is souring. Closing a CFC, extended long term pause on commissioning further cfcs.

Obvious read through that Ocado is becoming even less likely to sign up new CFC partnerships around the world.

I remain short. Further profits ahead.

Yes, its a big chunk. Kroger have a huge vested interest in Ocados success. However even they are shutting many of their Ocado CFC facilities. If they are cutting back its very logical that others will follow. Sobeys in Canada have already done so. Likelihood of big new deals being signed by Ocado solutions remains low, meanwhile development costs continue to run very high.

More downside to come. Shorting this share is the obvious position to take.

Lol, standard RNS release, downward momentum continues, more profits!

Slipping down further. More easy profits ahead here...

RBC cuts Ocado price target to 155 (240) pence - 'underperform'

Theres more profits ahead here as the share price falls further. Existing clients cancelling/ stalling on ordering further Ocado technology. New client sign up continues to be elusive. Costs ramp up in the background.

Kroger, a huge shareholder in Ocado group, is closing many of its Ocado technology facilities. The read across to other potential users of the technology is huge. More downside to come here ...

The news that's been obviously on the cards for many months. I'm remaining short. More profits to come imo as new Ocado partners remain elusive and existing partners have second thoughts...

More to come on the downside imo. Looking forward to the Kroger announcement.

Ron is just relaying the truth. Signalling to the market that Kroger will be using less of Ocados tech than previously planned. His primary concern is the Kroger share price.

The negative outlook from Kroger re Ocado has been building for some time. They have been slow to choose new cfc sites, several spoke sites closed and now all the CFCs are under review.

I expect this negativity to continue. Kroger are Ocados largest shareholder. The read across from their lack of belief in Ocados tech is very telling.

Shorters just need to remain patient. The downward momentum is continuing, more will come.

There are costs to shorting shares however the profits easily outstrip the costs if the share falls consistently.

Ocados technology is losing its appeal. Great opportunity..