I'm probably preaching to the choir but ....22 Jun 2022 18:52
The thing that makes THG so valuable is the whole Direct 2 Consumer piece (known as Ingenuity).
When the internet came to the fore - in the mid 1990s - one of the key impacts it was supposed to have on e-commerce was the disintermediation of the sales process.
In other words - the business interacted directly with its customers without needing to deal with anyone in the middle.
Then - along come Amazon and created a shop between business and consumer. And along came Rightmove to sit between estate agents and sellers etc etc
That wasn't the way it was supposed to work and it isn't the way, moving forward, it will work.
One of the earliest examples of D2C was, back in 1996 or so, Levi Strauss was making custom jeans, to order, for their consumers. You could logon to their web site, enter your vital statistics and - 2 days later - a pair of custom made jeans arrived at your front door.
If you think about this - Levi's didn't need to produce lots of pairs of jeans in loads of different sizes, pay to ship them to a warehouse / Amazon where they sat waiting for someone to buy them and they didn't have to pay a commission to Amazon for sales etc AND they knew who their customer actually was (and their vital statistics) so they could market new offers to them in the future.
That's the value of Ingenuity - enabling businesses to be able to do that / outsource that to THG and hiring the guy from SalesForce to rub Ingenuity is a master stroke.
So .... D2C is the future of that I am resolute ....
How do I know (or think I know) all this stuff - I used to work for IBM in the 1990s and I spent a lot of my time telling the world (mainly IBM customers and staff) how the internet would change everything about e-commerce.
So .... That's why I ended up buying over 57,500 THG shares at an average a lot higher than where we are now.
But I do have immense faith I've made a sensible investment.
GLA
Trenners