Member Info for Toyin

First of all please define “attack” and “shouted down” and then please copy and paste what I have said. If I feel it was unwarranted I will wholeheartedly apologise.

anon, belgrano is not spot on, he made defamatory comments which I have asked LSE to remove.

Regarding the paywall, let's use another example. TW has a paywall behind which he does interviews and speaks to lots of ceo's and that information stays behind the paywall, forever, is that wrong, no. He speaks to ceo's, he publishes or relays it via bearcast behind a paywall, that's his business model. The ceo's don't give any price sensitive information, but if I don't pay my £6.99 a month I don't get to see or hear it. Sound familiar?

Now, stuff that hasn't happened, can you be specific and let's work through it?

Regarding averaging down. I don't know your circumstances, all I was trying to do was help, that is why I gave the title of the book, it is well worth a read. You say you are 62% down and you don't see you getting your money back for years, fwiw I have a price target of 100p by year end, so if I am anywhere close you will be in profit. Remember investors were paying 80p before we had sold a box, so it wont take much to get back there, and we have so much more going on now and we are a lot closer to meaningful revenue generation.

Now I could rant and rave, and the share price will still be 23p, I could call the company and board useless and should all be sacked, and the share price will still be 23p, it doesn't help and its not good for you. I am genuinely sorry you are down on your investment, that will be the same for many, including myself. It's tough, its been no picnic for me either!

oleric, as an investor on AIM if you need the risks pointing out to you by somebody else, god help you.

For the last time on the subscriptions, I will give you an example of a few dots, you join them. Certain subscriptions were linked to the NPF, the NPF was linked to a distribution deal, we didn’t take the distribution deal. I wonder what happened to those subscriptions?

Why is it up to other people to do your legwork, put some effort in, do your own research instead of being another victim and blaming others when it goes wrong. If you invest just on Elric's research, TW’s research or any other research apart from your own you are doomed to failure. You gather all the information and you make a decision based on that.

You talk about personal attacks yet you feel free to attack Elric, the CEO & anybody else who disagrees with your negative take, yet you allegedly keep opening spread bets on said company, that you doubt will come good, what a funny world.

You’ll love this next bit. I think SA has done a fantastic job up to now, I think he’s top draw and we are lucky to have him as our CEO, he’s adjusted course when he needed to, even if it wasn’t a popular choice, he didn’t take a deal so he could line his own pockets with options, he’s doing what’s best for the long term, he has just dipped into his own pocket at the last fund raise along with others on the board. I am not blinkered to the setbacks, but that’s part of running a business, its the job of the CEO to sort it. In my opinion it's way too early to judge, but that depends on if you are an investor or a closet trader. I'm in for the long haul, you obviously not. Maybe that’s where the conflict lies?

Go and join bel’s chat group with the rest of his gang and moan to your hearts content.

Appreciate the thinly vailed dig bel, well done. Just for clarity my "you should sell up" as you put it, wasn't a, "you should sell up”. It has been proven in studies that if you are that far underwater you should do one of two things, buy more or sell, sitting on the loss in hope is not an option if you want to make money, it was a piece of information not advice. I suggest "The art of execution" by Lee Freeman-shor.

Regarding, where we are, I know where we are and why we are here, it isn't rocket science. We know mistakes have been made, but you analyse them and decide if you are still willing to stick with the board and the company. I want good news, I want it yesterday and I want the price to be at 200p, but the board dont care what I want. I have no interest in going over old ground again and again. I am not happy in anyway at the share price but i'm not one to bleat and blame others (unless it turns out I have been lied to). If you have questions ask the company, if you dont get a response or a satisfactory answer, you and you alone can decide what to do about it.

Unfortunately today we live in a world where people get offended by almost anything, for the record I get offended with repetitive doom and gloom posts but with a caveat of “i'm still bullish on the stock" or words to that effect. It sounds like you have a fan club going, so why dont you set a little group chat up and all moan together but be careful not to offend each other. Im not one for passive aggression bel, I say it how it is.

anon3, Elric has made his interviews etc available to all, just look and you will find. So no it’s not a closed shop, but even if it was it’s your choice to pay or not to pay, like any other subscriptions service, brokers note etc.

I think the problem here is two fold, 1, your entry price, 2, your definition of investment, which both lay firmly at your door. Fwiw, from my experience in these situations I do one of two things, I sell and put it down to experience, or I fill my boots and bring my average down. But if you don’t trust this outfit, I think I know which option I would be taking.

bel, you have said in the past you have communicated with the company, if you want these questions answered so badly why dont you email the company direct?

thomas, our technology is different from the lysate, the lysate is a result of the technology. Again I point you to Elrics Q&A from December.

Stuart: “You are correct; Croda has access to our SkinBiotix platform and a license to manufacture our lysate. I cannot go into detail about how Croda uses our technology platform. I am not allowed to discuss this. But, look, the conversation and feedback are clear; the anti-ageing lysate is not the be-all and end-all; this is just the beginning of a multi-channel/product journey that has only just started.”

There is no way Croda will divulge information to professor O’Neill, this is very secretive stuff, even SA has openly said they are playing cards very close to their chest which would suggest to me they are very comfortable with their position.

Aquae, you are correct. There are quite a few very interesting statements in the rns which look exciting.

Not guilty bel. All the best.

For my money it’s a buy.

bel, I dont think the volume over the last few weeks has been particularly high. As you point out a little volume can move this stock, i'm not getting excited just yet but I am definitely not selling.

https://youtu.be/etz3AloO0mM

Farris, thomas is correct, the feedback from Croda has been very good, I sound like a broken record but you should read the Q&A Elric did in December with SA. Regards waiting, we are at the mercy of Croda so nothing SA can do on that front, it will happen when it happens.

If i'm right I will buy you a beer, if you're right I wont be able to afford a beer! ;-)

Apologies, line 2 should read.

"we would be tied in to various distribution deals for a minimum of 5 years"

Aquae, I dont know if the £1.2m was for 6 months or 6 years, I dont remember mentioning 18 months. What I have said is, we would be tied in to various multinationals for a minimum of 5 years, with significant margin surrender and the multinationals would walk away from a potential total pillar deal. The shot at the multinationals is my preference, you obviously wanted the distribution option. We shall find out in due course who is right.

Aquae, but we didn't take the multi partner route, so you're projecting down a route that no longer exists.

Aquae, let's agree your £1.1m, how does that equate to £3.3m over 12 months? SBTX could have sold £1.1m of product before y/e, that doesn't mean the distributors would need more stock every 4 months, it just means the initial order would be booked before y/e. How do you know how long the stock purchased would last, you dont. Also, out of your £3.3m what margin are you working on, I know SA said it would involve 5-10 year agreements which would involve "significant" margin surrender, revenue doesn't equal profit. Plus the multinational's would have walked away! No, I agree with the board, if you have the possibility to do a mega deal, you forfeit a quick hit on one product and try to get a deal away for the whole pillar. I'm playing the long game.

Aquae, the game changed with psoriasis, we changed direction because of covid, we changed direction when we passed on the distribution deals, you have to change direction when the situation changes. We need to get the acne product out asap because the multinationals want to see we can do multiple products. Below from Elrics Q&A.

"The synergies headcount they have its own marketing team. There are technical synergies and an impressive product portfolio we can back our science and IP into. This is worth repeating again! For example, they have topical treatments for Acne, eczema, Psoriasis, etc. This strategic acquisition opens many doors, not least it makes us more attractive to the multinationals we are in discussions with, not least because we will have a broader topical portfolio of products we can back our science and IP into and develop new ranges or improve on them as we build our IP and science. This is precisely what the multinationals are looking for. So, it’s a big step for us.”

It depends what you call successful, like I have said before, if we took the multinational deals and generated £1.2m in revenues, would that have been a success, I think not, others would disagree. We have got the product out there, it's attracted multinationals to the table, is that a success, I think so, others would disagree. I think there is way too much focus on just psoriasis, but i'm sure others will disagree.

Disco, I wouldn't spend too much time on the Axis sales, we aren't focused on that now. The influencer program has finished and we aren't spending a load of money on advertising. We are not a b2c and as we passed on the distribution deals (which is where 90% of the sales were) in favour of a multinational, there wont be any great uptick in sales in the online shop. The focus must be on the possible acquisition which will get us a lot closer to a deal with a multinational (amongst other things) and getting acne out into production.