RE: IMC PresentationToday 07:50
Shy, just on your point re VIP's.
From their AR 2025, 91% of Croda product launches in 2024 for consumer care was Local & Regional, up from 86% in 2014.
As our CEO stated yesterday founders can take about 18 months to get to market and SME's 1-3 years. The launch was over twelve months ago, plus, allegedly, some Croda clients had the lysate before then. As Croda already mentioned, some of their customers have already launched in Europe and Asia in 2025, I don't believe it will be a few years, MN's maybe, but that's only 9% of product launches.
As you can see from the list below MN's aren’t everything.
World wide approximates:
Large multinational beauty groups 50-100
National skincare brands 5,000-10,000
Regional skincare brands 10,000-20,000
Indie/premium skincare brands with meaningful distribution 20,000-50,000+
Forget Ashman's VIP bs, it never existed and even if it did, vast majority of Croda business is L&R, Zenakine has plenty to go at.
From Croda AR.
"The current environment in consumer markets is marked by three things which are driving our priorities and actions in Consumer Care. They are a return of demand for innovation, greater demand from outside Europe and the continued rise in importance of local and regional (L&R) customers.
Through the pandemic and immediately afterwards, customers focused on supply and demand challenges ahead of innovation. Demand for innovation has since returned as our customers respond to consumer and regulatory trends changing more quickly than ever before. Secondly, we are seeing improved demand outside Europe. This includes North America, where consumer sentiment saw some improvements in the second half of 2025, and in Asia which is both the highest-growth beauty region according to market data and the fastest-growing region for Croda Beauty over the last three years. Thirdly, L&R customers continue to innovate and grow quickly. With our business model optimised to serve customers of all sizes we are well positioned to meet their needs."
As Alyson alluded to, forget everything the previous BOD said.