RE: Next news date?19 Mar 2026 18:29
Net, considering you only have a few, you seem to be getting a bit frustrated over nothing.
I like the fact that they mention 10% sales increase and the very first ingredient mentioned is Zenakine, a subliminal stimuli maybe?
From Croda’s annual report:
Innovation remains central to Croda’s differentiation. We continue to focus on innovating at the top of our portfolio, while actively managing and, where appropriate, rationalising less differentiated products. The Board has reviewed the innovation pipeline and remains confident in its strength, supported by unrivalled claims data and solutions often tailored to individual customers. New product launches in 2025, such as Zenakine, a naturally derived neuroactive ingredient developed in partnership with a start-up, to address the effects of stress on skin, demonstrate our continued ability to deliver solutions that matter. New process innovation includes our investment with our pharma facility at Leek, which supported the launch of Super RefinedTM Poloxamer 188.
We have ramped up the development of new ingredients with sales increasing by 10% at constant currency. Launches included:
Zenakine, an active which enhances skin’s resistance to physical and emotional stress, thereby reducing skin fatigue and premature ageing, with customer launches in Europe and Asia.
Our customer engagement continues to be strong on sustainability topics, demonstrating our established position in decarbonisation and fast-emerging leadership in reducing water use impact.
NatrineoTM CR8*, KeraBioTMK31 and ZenakineTM* are all examples of our latest award winning innovation, with strong sustainability credentials such as 100% natural content, lower GHG emissions, biodegradability, more sustainable sourcing or produced via biotechnology. They have been well received by our customers and the wider market.
Launched a number of innovative products including Kerabio, Natrineo CR8, Zenakine, Squalene and Poloxamer, resulting in strong interest from our customers.