Member Info for TheLongestShot

What is interesting is that FAURECIA are an international Tier 2 that are directing academic research. If you read it it is very academic so not the thoughts of OEMs. I doubt that using a HUD like it was a PC with an eye controlled mouse/cursor is the future

Once used to just tell the time, then they became "essential" sports and health monitors.

Phones used to be wired and were for phoning people (or the speaking clock). Now they are mobile, tell you the time and your health.

Computers used to sit on your desk and tell you the time. This patent would like to add a device with multiple sensors to tell you about your health.

Now do we need to do the same in cars, they already tell us the time and allow you to call people, do they need to add health too? Some can be done with infra red. But some of the kitchen sink ideas here require broad spectrum illumination and ultrasound. Not some thing that SEE should attempt but no doubt we OEMs may feel it necessary to claim every health feature possible, so they may ask what we can do with our camera

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Ford has big plans for connected vehicle services, a part of its business that it expects will net the company $20 billion in annual revenue by 2030, with another $45 billion coming from the new Ford Pro commercial business by 2025. Much of that revenue will come directly from Ford Pro services and ADAS – otherwise known as advanced driver-assist technologies – such as BlueCruise and ActiveGlide, which will be available for additional hardware and software costs plus a subscription. While speaking at the recent 2022 Alliance Bernstein Strategic Decisions Conference, Ford CEO Jim Farley reiterated that he believes these services will be a massive source of revenue for the automaker moving forward.

“Well, I believe, like I said in the video, I think this is the biggest, most exciting kind of land grab of revenue in our industry since the Model T,” Farley said. “I really believe that. And the reason is because, think about it – we used to use our phones to make a call and then the embedded systems got put in place and the sensor set, and all that software allowed those devices to not be used just for calls. That’s about to happen in our industry. When I see the pricing power for ADAS, not just at Tesla, but all of us have incredible… it feels like that’s the first shippable software that we could send to a car that customers are really willing to pay a lot of money for.”

“If we can get people to fall asleep in their car, give them 45 minutes back on their commute, they can go to work 45 minutes later, they can go home 45 minutes earlier. It won’t be $5,000. It’ll be tens of thousands of dollars. And so we’re about to change the ride, just like Apple and all the smartphone companies changed the call. And I believe when that happens, when you can ship a lot of software to the car and you have great sensors, really change that experience and be a lot more productive, there will be a large revenue expansion.”

While a recent study found that new vehicle shoppers aren’t keen on paying monthly fees for certain features like heated seats and remote start, most are willing to pony up for things like performance upgrades, over-the-air software updates, and stolen vehicle tracking

https://fordauthority.com/2022/06/ford-ceo-jim-farley-says-adas-revenue-stream-will-be-massive/

UD,

Magna will only get the cancellation fee if we agree to put it in the agreement and SEE's board agree to a takeover by Magna before a better offer comes along

Would they be so cruel - of course they would. Not ads following you, but selling the data of where you will be.

I am glad I don't pass many advertisements (or am I really good at not seeing them an underrated skill!)

Have we been had JC?

We have been messing about with machine learning and AI, but Panasonic are trying to patent the 1000 yard stare. Simply getting the gaze direction from both eyes to work out where the eyes converge. Then checking to see if there is an object at the same distance to work out "state". Seems like a cheeky over simplification.

I don't think it will get granted as the 1000 yard stare in literature certainly pre-dates this patent.

If they don't have an excellent eye tracking DMS, then they won't be able to get two eye gazes never mind guess the state

JC, interesting patent: SYSTEMS AND METHODS FOR LIMITING DRIVER DISTRACTION

On the surface, it seems obvious and easy, but the implementation could be tricky - have the car direct you to look and think about driving when it sees you are distracted.

You can tell that they have really thought this one through - is the distraction inside or outside? If it is outside can the car identify what you are distracted by (difficult) and have you been distracted at the same place before (GDPR nightmare! Local storage OK, but limited capacity. If it goes to the cloud it could help others or map your desires.) It needs to know if you are legitimately distracted and that is where it gets tricky. How does machine learning know the relevance of a loose dog, child, ball, collision, roadworks or a new Banksy?

Once it knows that it needs to redirect you to the task in hand, it may ask you to look at a particular vehicle or describe its colour - let's hope you don't end up arguing with the car about the colour. I hope the car will understand sarcasm

We will carry on working with ams Osram for illumination. But their "DMS" doesn't worry me, if you wait to see the nod of the head, you are probably already too late!

The company explains that high-value driver monitoring functions can be based on this three-dimensional position information, for example picking up so-called “micro-sleeps” - usually accompanied by a brief nod of the head - and other signs of driver drowsiness that pose an obvious risk.

Maps,

Another one that I am sure will appear in the Telematics section is "Ford Pro" we are already in the workhorse F-150, the new Ford Transit is about to drop soon in ICE and BEV forms, the existing Ford "Pro" vehicles such as the current Transit already have a great telematics back end and add on features for individual drivers and fleet managers. Adding in Seeing Machines DMS and sending the alerts through the telematics is a no brainer, even if we don't get the monitoring fees but we do get the DMS sale.

Don't forget the BEST SELLING VEHICLE in the UK last year wasn't a car, it was the Ford Transit

Keep your eyes shut while driving - that seems to be the only option. Glance at an advert and the case will look up the details and spam your car with links to the advertiser. Is this what anyone wants?

JC, a great patent with some familiar names from TRI.

Uses eye gaze maps and looks at the scene and using past experience predicts what you should be looking at. For example, glancing at the adjacent car you might dwell on the number plate and scan the rear quickly. As a new object comes into view on the road ahead you should give it a glance. But if you are still not noticing the stationary car in the road it will notify you.

So the result is similar to what Veoneer are doing, but there will be differences in how the implementation is done.

Of course, this needs to be built on rock solid and continuous eye tracking.

Interesting JC. Note the diagrams have the same Toyota AV vehicle with roof mounted sensors seen in other recent patents.

Key part here is they need a good eye tracking DMS. But I'm not sure that many people will use an App to tell their car what medication they just took. The examples even included Red Bull!
The part the car needs to know is how many vodkas were in there too!

I think we may get a few mentions. We will soon be in every BMW model, we helped Euro Cap write the rules and Colin is speaking...
https://www.carhs.de/en/safetyupdate-program.html

Thursday, May 19, 2022
Safety in Automation Level 2
09:00 Level 2: A Safety System or a safe System?
Dominik Schuster - BMW Group
Classification of assisted and automated driving functions
Safety-centered development of level 2 systems
Safety requirements for level 2 systems
What are the safety potentials of level 2 systems and how can those be leveraged?
Effectiveness evaluations of level 2 systems
09:45 Euro NCAP Occupant Status Monitoring
Adriano Palao - Euro NCAP
Euro NCAP Occupant Status Monitoring assessment protocol
General requirements
Noise variables
Detection of Driver State (Distraction, Fatigue, Unresponsive Driver)
Vehicle response
Assessment Approach: Dossier + Spot Testing
Future of Euro NCAP Occupant Status Monitoring
10:15 Why Driver Monitoring is the critical Safety Function
Colin Barnden - Semicast Research Ltd
The third era of automotive safety technology
Defining "supervised automation"
Infotainment screens and safety
Why do we need driver monitoring?
What is "raw data" gathering for DMS?
The road from driver to occupant monitoring
How does "Human Factors Science" relate to DMS?
Distraction, drowsiness and impairment
Automaker ranking for advanced DMS technology
Leading DMS technology suppliers and key competency indicators
10:35 Driver Engagement
Dr. Florian Raisch - BMW Group
Driver Engagement Driving SAE L2
5 Generic Rules to Provide a Correct System Understanding
Difference of a Hands-On and a Hands-Off System
Appropriate Driver Monitoring
11:00 Coffee Break
11:30 Criticality Assessment of Driving Situations for ADAS Level 2
Dr. Andreas Kuhn - Andata Entwicklungstechnologie GmbH
12:00 IIHS Safeguards for Partial Automation
Dr. Jessica S. Jermakian - Insurance Institute for Highway Safety
12:30 Euro NCAP Automated Driving
Dr.-Ing. Patrick Seiniger - BASt - German Federal Highway Research Institute
Assisted Driving Grading (Level 2)
First ideas for Automated Driving assessment (Level 3)
13:00 Lunch Break

This is very niche JC not sure where it would be used. If you needed a telescope to provide enough long distance vision, to drive, then you won't have enough peripheral vision while you use the telescope. So this patent is to turn on the ADAS up to 11 while you glance through the telescope lenses attached at the top of your glasses above the usual line of sight.

In addition it can describe what you see (and can't see while in telescope mode that may be relevant) and even display what you are looking at on a screen.

So even if this is planned not for supporting those without enough vision but also some potential trend for augmenting your regular vision while driving, I can't see the market supporting it

Phil

"....At this time, the details of the optical technology cannot be revealed due to multi-year development timeframes...."

They know how long it takes to develop these, but why give the competition the chance to start today. I have a very confident feeling that we developed this concept in 2019. Putting it into automotive scale production takes time and it is the manufacturing that that was the risk.

We knew and publicised that we would be saving some cash for purchasing technology. For me this is another de-risk moment. We are signed up to "a world-wide perpetual exclusive licence which applies to both automotive and aviation market sectors" it is in the bag, our bag!

Now there are many ways to skin a cat, give competitors a road map with all the Toll roads (patents and licenses) but not the dead ends they can possibly find a way to the destination, but it will be an expensive 3 year drive with the meter running. They will have to take the muddy trails and have to reverse back and climb the mountains, it is less efficient and they will probably run out of cash, and by then Seeing Machines will have moved the destination on again with another phase of technology

As NumptiPi says, spending A$5m (over 3 years) is a big commitment for us and we have delayed as long as is prudent. Terry is correct - absolute steal when amortised over 10, 20+ years of automotive DMS/OMS, and we know that our Automotive income is starting, so years 2 and 3 payments won't be a problem.

For the seat hopping future of autonomous vehicles, your screen and content will move seats to follow the passenger as they swap seats.

Sounds like hell, If you can't turn it off it will follow you. This means they can ensure you watch all of the adverts!

JC, this is a good example of how a good UI needs more than accurate eye gaze. My phone has a cure atev (accurate) touch but doesn't always get my intention, sometimes because I get distracted or sometimes the phone is active in my pocket. Here is a good example of using alternative modes to confirm attention. In addition it is using state as well as gaze. "careless state" may sound better in Japanese, but it is a clear indication that using eyes for selecting is prone to accidental hijacking by the brain wanting to look outside and "through" the HUD rather than at it.

Thanks JC, I better answer these before breakfast, or CFP won't let me get my bonus!

What can I say, another attempt to make eye contact for a video call, but not with me but a simulacrum assembled from multiple images and with my eye gaze staring into the camera despite me actually driving a car. Quite a horrifying thought really and definitely making me look like I am undead or Tom Hanks in Polar Express.

A side note, two cameras at the top of the windscreen either side of the sun visor, a third in the middle of the passenger's A-pillar, and a fourth in the console area.

So despite the mention of eye gaze, this is far from what Seeing Machines would want to be involved in. It hampers safety and would require more processing than we need to do DMS and OMS and still the effect is just a gimic that people will not want to see.

Perhaps in the conference room scenario it makes more sense for remote viewers to get the attention but not something I would look forward too.

It is bloody hard work running a multi-billion dollar company while pretending to be a minnow. Don't know about the other guys, but when this all comes good. I will be spending my shares on Coke and Maseratis, the rest I will waste

Interesting,
GM GLOBAL TECH OPERATIONS LLC - 2022-04-14Fri 07:57
VEHICLE BEHAVIORAL MONITORING

Working out of the surrounding drivers are paying attention based on the movement of their vehicles!