Roundtable Discussion; The Future of Mineral Sands. Watch the video here.
Better than that, it is standard install, it costs to activate
https://media.chevrolet.com/content/dam/Media/images/US/Vehicles/Chevrolet/Other/2022/blazerev/Blazer%20EV_SS%20inforgraphics.jpg?=sd
Apologies for the slap dash research, SUPERCRUISE IS STANDARD INSTALL, pay to activate!
Another mainstream motor from GM with Supercruise available as an option, in dealers next summer. Our revenue is going to seriously ramp up.
https://www.motor1.com/news/598866/chevrolet-blazer-ev-debut-details/
Good spot UDWG. I didn't see it at 33. But 0:48\1:20 there is a live pilot in a simulator. To the right of the screen you can see the two supports for the Head Up Display glass beneath that are 3 blocks. The one nearest the camera is the clearest. No sign of LED or camera as they are shielded from this angle but that is where they would be.
Please can we have a 7am RNS!
Hi S4SEE,
You're new here, so it won't let you post links yet.
Have you been following Seeing Machines for long?
Here is the link to the interview from May 2021.
https://www.just-auto.com/interview/beyond-driver-monitoring-qa-with-cipia/
Cipia have many partnerships as do we. Omni and Ambarella certainly work with many DMS.
Cipia made a fuss about first demonstration of DMS on Mobileye's SoC a while back. (both being Israeli no doubt helped) Colin Barnden was quite dismissive at the time as the available Arm core was not suitable for predictable and guaranteed code run time so different data would take different runtime and frames would be lost, or you would have to process less to have confidence in keeping up with the frame rate.
Recently, Numpti reposted comments based on Mobileye's recent releases. Perhaps Mobileye have listened to their customers and suppliers concerns for DMS?
Welcome to the board.
Numpti, I couldn't have said it better myself ;-)
Good find JC, thought the drought had to end soon.
So we know about the Magna mirror with DMS on board, this extends it to Video conferencing, after discussing the risk of death if it is misused.
it covers many options, single and multiple cameras, screen in the mirror or in the car, mobile device as the host connected with BlueTooth.
It mentions being used in Level 3 vehicles when the driver is not in charge of the driving task and also regular vehicles with either a speed restriction or ADAS deciding when it is safe to show video in the vehicle (let's hope it turns off the camera feed when collision is imminent!)
The DMS will report if the driver is being represented by a "fake head"!
It will also record nodding, holding a phone, eyes off the road etc
So Magna can extend their mirror range and add features for high value vehicles so a Rolls Royce doesn't need to come with the same mirror as the bottom of the range EU car with Magna Mirror
The Corvette isn't the sort of car that you would put Supercruise on - wrong target audience. Annual sales are 25k so that is about $4 per car over the lifetime of contract.
So that was won by SEYE because SEE wouldnt bid for a low volume version separate from Supercruise but probably with additional features.
Does that mean that all Chevvies go to Sweden?
Well Silverado, Bolt are already here and Tahoe, Suburbanvand Equinox are getting Supercruise...
This batch of patents is the thin end of the wedge, before long autonomous Taxis will be the unsuspected murderers who kill then clean up after themselves leaving no evidence.
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Forward looking statements, such as this time next year are based on currently available information and are subject to change.
My tuppence on the excellent debate earlier is that we have taken on a lot of staff and have lined up offshore engineering firms to support SEE through the massive bump of work that the declared (and won, but not signed) will require.
This work is to customise, add new features (and verification and validation) that the OEMs request. This Non-Recurring Engineering work is paid for by the Tier1s /OEMs on completion of the various milestones.
This work is profitable (but nothing like the ongoing profit though) but lumpy. Well with all of the new starts in 2023/2024/2025 we are hitting these now and they will keep coming in the next few years.
Since we don't have the RNS yet, perhaps we need to explain that for once a Tier 1 has announced that they have won a massive chunk of work for BMW. Valeo will provide most of ADAS including the centralised processing (from Qualcomm) and the sensors - external cameras, radar and internal sensors to monitor the occupants. Well, we know Valeo we're working with Qualcomm as they appeared in slides along side Seeing Machines over a year ago (although, I think that we were named first)
We also know that Valeo work with Renault and we presume they were in the recent win with Qualcomm.
So where is our RNS?
Well, just because the T1 has been announced and contract signed doesnt mean that all the component suppliers can RNS yet. Every camera maker and PCB manufacturer that have won may not have been told yet, never mind signed the contract. So patience is required. But at least we are higher up the queue than the company that supplies the glue or tiny screws
What is interesting is that FAURECIA are an international Tier 2 that are directing academic research. If you read it it is very academic so not the thoughts of OEMs. I doubt that using a HUD like it was a PC with an eye controlled mouse/cursor is the future
Once used to just tell the time, then they became "essential" sports and health monitors.
Phones used to be wired and were for phoning people (or the speaking clock). Now they are mobile, tell you the time and your health.
Computers used to sit on your desk and tell you the time. This patent would like to add a device with multiple sensors to tell you about your health.
Now do we need to do the same in cars, they already tell us the time and allow you to call people, do they need to add health too? Some can be done with infra red. But some of the kitchen sink ideas here require broad spectrum illumination and ultrasound. Not some thing that SEE should attempt but no doubt we OEMs may feel it necessary to claim every health feature possible, so they may ask what we can do with our camera
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Ford has big plans for connected vehicle services, a part of its business that it expects will net the company $20 billion in annual revenue by 2030, with another $45 billion coming from the new Ford Pro commercial business by 2025. Much of that revenue will come directly from Ford Pro services and ADAS – otherwise known as advanced driver-assist technologies – such as BlueCruise and ActiveGlide, which will be available for additional hardware and software costs plus a subscription. While speaking at the recent 2022 Alliance Bernstein Strategic Decisions Conference, Ford CEO Jim Farley reiterated that he believes these services will be a massive source of revenue for the automaker moving forward.
“Well, I believe, like I said in the video, I think this is the biggest, most exciting kind of land grab of revenue in our industry since the Model T,” Farley said. “I really believe that. And the reason is because, think about it – we used to use our phones to make a call and then the embedded systems got put in place and the sensor set, and all that software allowed those devices to not be used just for calls. That’s about to happen in our industry. When I see the pricing power for ADAS, not just at Tesla, but all of us have incredible… it feels like that’s the first shippable software that we could send to a car that customers are really willing to pay a lot of money for.”
“If we can get people to fall asleep in their car, give them 45 minutes back on their commute, they can go to work 45 minutes later, they can go home 45 minutes earlier. It won’t be $5,000. It’ll be tens of thousands of dollars. And so we’re about to change the ride, just like Apple and all the smartphone companies changed the call. And I believe when that happens, when you can ship a lot of software to the car and you have great sensors, really change that experience and be a lot more productive, there will be a large revenue expansion.”
While a recent study found that new vehicle shoppers aren’t keen on paying monthly fees for certain features like heated seats and remote start, most are willing to pony up for things like performance upgrades, over-the-air software updates, and stolen vehicle tracking
https://fordauthority.com/2022/06/ford-ceo-jim-farley-says-adas-revenue-stream-will-be-massive/
UD,
Magna will only get the cancellation fee if we agree to put it in the agreement and SEE's board agree to a takeover by Magna before a better offer comes along
Would they be so cruel - of course they would. Not ads following you, but selling the data of where you will be.
I am glad I don't pass many advertisements (or am I really good at not seeing them an underrated skill!)
Have we been had JC?
We have been messing about with machine learning and AI, but Panasonic are trying to patent the 1000 yard stare. Simply getting the gaze direction from both eyes to work out where the eyes converge. Then checking to see if there is an object at the same distance to work out "state". Seems like a cheeky over simplification.
I don't think it will get granted as the 1000 yard stare in literature certainly pre-dates this patent.
If they don't have an excellent eye tracking DMS, then they won't be able to get two eye gazes never mind guess the state
JC, interesting patent: SYSTEMS AND METHODS FOR LIMITING DRIVER DISTRACTION
On the surface, it seems obvious and easy, but the implementation could be tricky - have the car direct you to look and think about driving when it sees you are distracted.
You can tell that they have really thought this one through - is the distraction inside or outside? If it is outside can the car identify what you are distracted by (difficult) and have you been distracted at the same place before (GDPR nightmare! Local storage OK, but limited capacity. If it goes to the cloud it could help others or map your desires.) It needs to know if you are legitimately distracted and that is where it gets tricky. How does machine learning know the relevance of a loose dog, child, ball, collision, roadworks or a new Banksy?
Once it knows that it needs to redirect you to the task in hand, it may ask you to look at a particular vehicle or describe its colour - let's hope you don't end up arguing with the car about the colour. I hope the car will understand sarcasm
We will carry on working with ams Osram for illumination. But their "DMS" doesn't worry me, if you wait to see the nod of the head, you are probably already too late!
The company explains that high-value driver monitoring functions can be based on this three-dimensional position information, for example picking up so-called “micro-sleeps” - usually accompanied by a brief nod of the head - and other signs of driver drowsiness that pose an obvious risk.