OpenX - ads.txt, GDPR15 Mar 2018 16:15
Industry changes/challenges/opportunities.
OpenX - ads.txt, GDPR. Their position compared to the competition
OpenX Announces 10th Straight Year of Growth, 4th Straight Year of Profitability; Business Surges to $172 Million in Net Revenue in 2017
"OpenX, the world�s leading independent advertising technology provider, today announced financial results from 2017, highlighted by the company�s tenth straight year of growth and fourth straight year of profitability. "
Several key factors have contributed to this rare industry success story and underpin the company�s optimistic outlook for 2018:
Investment in being mobile first:
Massive video growth:
Commitment to quality:
ads.txt and GDPR... "OpenX entered 2018 as the most trusted independent advertising exchange by comScore 1000 publishers based on their ads.txt files and was also the first global exchange to fulfill its publisher obligations under the General Data Protection Regulation, further highlighting the commitment to quality and partner services."
Investments in technology fuel strong tailwinds:
International growth:
https://www.businesswire.com/news/home/20180313005788/en/OpenX-Announces-10th-Straight-Year-Growth-4th
"To OpenX, Take Digital Quality Standards �And Run With Them� Is The Path Success"
"To CEO Tim Cadogan, the industry as a whole can succeed as well by adopting recent policies to address widespread quality issues."
"He�s referring to the ads.txt initiative of the Interactive Advertising Bureau and standards promulgated by the Trustworthy Accountability Group."
OpenX is the #1 ranked independent exchange for ads.txt, meaning the top 1,000 publishers rank Google first and OpenX second, according to Cadogan. Meanwhile, it�s put some distance between itself and competitors in dealing with the new overseas GDPR privacy regulations, �which puts all of our publishers in compliance with GDPR four months before the deadline.�
https://www.beet.tv/2018/03/tim-cadogen.html