GDPR - IAB guidelines26 Apr 2018 17:02
IAB Europe And IAB Tech Lab Go Live With GDPR Consent Framework - CMPs...
"Under GDPR, supply chain intermediaries need to have an explicit user opt in to apply any data for advertising. Ad tech ecosystem companies have no consumer touchpoints, though, and they require processes like the one outlined in the IAB Europe and Tech Lab framework, where publishers collect audience data and allow vendors to piggyback on that connection for advertising."
"The framework also introduces the first set of consent management platforms (CMPs), a category the IAB Europe is hoping to develop as the technology and rights management layer between publishers and users and between publishers and ad tech.
Although now that the framework is live, the barriers to adoption are painfully real as well.
The CMP category is pretty bare at the moment, and it may be greeted with suspicion by some publishers.
There are eight initial CMPs: two publisher tech companies with roots in ad-blocker solutions, Sourcepoint and Admiral, as well as the ad tech companies Quantcast and Conversant and a few blockchain-based advertising startups.
Adding new CMPs won�t be an issue, since those with the technology can easily register, said Bill Simmons, co-founder and CTO of DataXu, who contributes to the IAB Tech Lab�s GDPR working group."
https://adexchanger.com/online-advertising/iab-europe-and-iab-tech-lab-go-live-with-gdpr-consent-framework/