RE: Ad tech bubble11 Feb 2021 20:43
My 2nd point, as to why the ad tech bubble will burst...
Dan Slivjanovski has many years of working with ad tech and was ex-Chief Operating Officer of rthm, is now merged with trmr. His opinion..
2) investigations into Ad tech fraud within ad tech ecosystem.
The ex-Chief Operations Officer Dan Slivjanovski, ex COO/CMO of rthm talks about fraud and transparency within the ad tech ecosystem...
"Trust in an Ad-Supported Internet is Eroding.
Fake news, digital ad fraud, and data privacy are pressing issues threatening the trust and confidence in an ad-supported internet. While advertisers continue to demand transparency of their partners downstream, even going so far as to hold budgets hostage, consumers who have enjoyed positive, emotional connections with their brands online‚¬are at risk of turning off due to privacy concerns. Stakeholders will expect even greater clarity and accountability in the quality of the online platforms and content that they invest behind"
Fraud Follows the Money
"Third-party verification has successfully reduced desktop digital ad fraud to low single digits.
Now, with mobile apps commanding more than 50% of a consumer's time online, advertiser demand for quality mobile inventory has swelled. In return, we've seen an 800% increase of in-app ad fraud. Expect that in-app ad fraud will continue to accelerate as fraud follows the money. Also, expect emerging premium, high-growth media types such as connected TV (CTV) to draw the attention of fraudsters‚ in line with sharp increases in budget allocation."
http://www.adotas.com/2019/01/2019-ad-predictions-cmo-doubleverify/
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I think there is an ad tech bubble and it will burst soon. I'm keeping an eye it and the following:
1) investigations into Ad tech model, gdpr/ccpa/rtb
2) investigations into Ad tech fraud
3) court cases affecting ad tech companies
Any major newsflow and the ad tech bubble can burst.