RE: Interest rate - and the dwindling wage20 Feb 2022 10:35
Hardly new news. Has been the trend for some time and predicted by the ad tec players - their view is that people will not pay for multiple subscriptions, so these will end up having to take advertising. If they don't, they will not be able to afford to make the content. Hence, problems at Netflix - no free cash flow, its profits are reinvested into content. This then begs the question whether their accounts are properly prepared - should content be capitalised as as asset, or charged as an expense to P&L account, or if capitalised, should it be amortised at a mush sharper rate? Put more simply, are these streaming media companies actually profitable? As ad budgets move to streaming, more streaming platforms will start to accept ads.
Pretty much sums up the ad tec / CTV investment case. May not pan out this way, but so far so good. Ad tec is profitable, and with real free cash flow. Stock markets are fickle and form bubbles and negative bubbles! When the market gets off sales multiples and back to real cash flow, we'll get sensible valuations.
Take Roku - just a software company really. Its big idea is to do a walled garden around ACR data and cash in on advertising. Its main ad spot is the home screen. Not enough. So it's got its own channel - Roku channel - guess what? To get viewers it's got into making original exclusive content. Its expenses are rocketing. Advertisers will only pay for the number of viewers watching - it's not enough for a viable business. Walled gardens don't work with smaller numbers of customers. Plus, Roku has maxed out its own marketing spend, it needs people to buy a Roku TV instead of LG, Samsung, Hisense etc.
They are trying to cash in on ad tec, though they are not ad tec businesses, because they know ad tec is where the real money is! Put bluntly, Roku isn't a viable model, not even worth the current sp. I hold the same view for LG Ads. As does OD. But Wall Street still sees these as a threat to ad tec players.
Hisense approach much better - license its data - it gets paid, but does no work, has no tec infrastructure to set up, or finance, and carries no risk in the event of failure. Let the experts in ad tec get on with their job - using the data for the benefit of the whole market, on both the buy and sell side.
Tremor have been saying this for years and it's looking more likely now that they have called it spot on. The stock market hasn't yet, hence, investors' frustration and capitulation.
I have re watched the Investor Meet presentation, all through from last results. It's all in there, all the clues are there, if you really listen and get in between the lines.
https://www.youtube.com/watch?v=W_UgJMNVjEw&t=85s