RE: Interesting16 May 2021 10:24
βMy view - Medusa talking about their increasing capacity was a marketing ploy to try and get some fomo going.β
I think there may be more truth in that than you imagine PL. However, the fomo element may very well be directed at Avacta. It is highly likely there have been discussions/negotiations between Avacta and Medusa regarding Medusaβs manufacturing capacity, given the close relationship between the two. Assuming this to be the case, it might be useful to look at the probable opening positions of the two companies in such a negotiation.
Avactaβs opening negotiating position
- You manufacture our tests and we stick to the original profit sharing deal, with you having exclusivity for B2C and non-exclusivity for other markets
Medusaβs opening negotiating position
- We manufacture your tests with our own raw materials, with you providing the reagents and we pay you a small commission on any sales we make (emphasising the gulf in margin for them between sales of Affidx & RSPT). We have exclusivity for B2C and non-exclusivity for other markets
Important to remember that when the two companies struck a deal last year, presumably it was not known or envisaged that some months down the line Medusa would become a manufacturer of LFDβs. Had Medusa already been a manufacturer of LFDβs at that stage, the deal they arrived at would probably have looked very different β with Medusa having a much stronger hand to play.
I think the negotiations (in all probability still ongoing) between the two companies will be directed at finding a compromise between these two opening positions. It would not be unreasonable to hypothecate that Medusa, overstating their manufacturing capacity and embellishing demand for the RSPT test, are merely using this as leverage in the above negotiations. Medusa will know all too well the value of this capacity to Avacta.
Not to exaggerate the point, I canβt over emphasise the sense of urgency and enthusiasm exuding from our friend down at M19, when he said βwe need the numbersβ, together with his look of disappointment at not being able to find the extra tests. To me, that doesnβt square with someone who is confident of knocking out 25ml RSPT tests per week, and as a consequence, just sees Affidx, due to supply limitations, as a nice little earner on the side. Tempting to say, watch this space.