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This conversation may have already been had, but I've just been playing around on You tube VR and came across Post Malone from Melody and advertising Melody. You can't control the jump spots but it strafes them for you. It's really good. Weird how it's the only content from melody. I bet plans are afoot for either a live show or to licence the content via you tube. Either way, happy days. Oh and it's also accompanied by a you tube music advert. Hmmm

Pixie Lott

Just to clarify, i don't think that the Pixie Lott content per se will drive the business, i meant the ability to see an artist in their living room or behind the scenes.

I will now stop talking about Pixie Lott.

I think it's wrong to dismiss the article

"While applications like MelodyVR and Oculus Venues are critical early steps in setting the tone for future VR music experiences, they arguably fall short by cloning incumbent business and design practices from the "real-world" entertainment industry into a medium that has far more technological potential."

This is an interesting point. I half agree with this. Watching a re-run of a show in 360 is impressive, as is allowing you to jump views and being on stage, i'm not convinced that in itself is a scalable business. The good news is that this is not the business, which i think the author fails to grasp.

The author then says: "while a live music exec once similarly told me that VR's benefit for the concert sector lies in "taking fans to a place where they normally can't be."

This is where she clearly hasn't seen the direction of travel and future direction of Melody and why I think things like the Pixie Lott content and live shows will be the real driver of this business.

For those who are negative about the current state of affairs, behind the scenes content and live shows haven't launched yet and this is what, IMO, will make Melody huge.

Very interesting article in Forbes today, it's well written and researched. I have a great deal of confidence that MelodyVR is moving in the direction she suggests is key. I would encourage anyone who hasn't already, to view the Pixie Lott content on the App. Whilst I have no interest in her music, it gives an amazing insight as to what is possible with 360/VR and can be used outside of the headset.

https://www.forbes.com/sites/cheriehu/2018/11/29/whats-the-actual-business-case-for-virtual-reality-in-music/#436415191f98

NB - i wish her quoted share prices were correct!

Totally agree. In the early days, pre launch, all they talked about was waiting for the number of headsets in circulation to rise.

Back to to more positive signs: https://www.popsci.com/best-gadgets-2018#page-2

BA, I wish I knew the Go's sales figures, after Xmas would be ideal. I'm watching the Go far more closely due to the weight Oculus have behind them and I see it as intrinsically linked to the success of melody. I agree 100+ to 57 (I was 54 the other day is very impressive). .co.uk seems to rank by category whereas .com seems to give an overall rank, it's also the US market so arguably much more important.

Looks like it's. Co.uk. Com is saying 57 in their total ranking. It was 100+ when I posted a couple.of weeks ago.

Is that .com or .co.uk?

That new gif they've put on their twitter feed is very cool.

The Pixies are huge and it's at Blue Dot festival. I'll be buying that one.

I have no major concerns over the App. That release rate is misleading. In my opinion the app works well and will improve. The major factors for me are increasing the number of people who can use the app THEN release your halo artists. That will come from further platform releases and more people buying VR headsets. To that note, this new Oculus Go advert is getting some serious exposure with 45k views on Jonah Hill's Twitter, 51k on Adam Levine's and 15k on Youtube. + others. Finger's crossed people go out and buy headsets for Christmas.

Interesting one, IMO some things really lend themselves to VR and others don't. For example I watched an Anthony Joshua film on the Sky VR app and it was amazing, boxing really lends itself as you can get close up with a camera either on the ref or in the corner. Golf also lends itself well; there is a video of Matsuyama playing a hole and you are effectively stood right next to him.

On the flip side, some of the team sports really don't. My experience of football has been poor as where do you put the camera? Inevitably behind the goal. I think the key is the proximity to the action without it being invasive. That's the beauty of Melody, they can get cameras on stage in close proximity without interfering with the event. The worst Jump Spot for me is the sound stage as you are too far from the action.

Oculus Go Currently 380 on .co.uk 118 on.com Worth tracking.

Oculus have also published a dedicated Melody Vr ad to promote the Go. This expands on the scene with Wiz Khalifa in the ad cited yesterday. https://m.youtube.com/watch?v=C4j9flJh_dw

6 videos published by oculus, very few views so far but given the names involved, they'll be on tele soon as part of a multi part ad campaign. When headsets move, EVR moves. I think this points to a Christmas campaign, if so, the logical thing to do would be to sell a load of headsets for Christmas then release a huge live show between Christmas and NY whilst they're new. Perhaps this explains the NDA's and this was the plan all along. As you can tell, this is the most excited I've been about EVR in a long time.

Looks like there are a few of these videos. I didn't realise it was Jonah Hill and Adam Levine, they've thrown serious money at this. https://www.highsnobiety.com/p/oculus-go-sports-campaign/

Great news, couldn't get my head around the lack of advertising. The headset and the app are both brilliant. I've said it before everyone I show the Go do his blown away by it. Hopefully this is the advertising push for Christmas.

Looks like the Times may have recommended the Oculus Go as a 'best Christmas present, does anyone have a subscription to check? https://www.thetimes.co.uk/magazine/the-sunday-times-magazine/best-christmas-gifts-for-tech-and-gadget-fans-hfm3dqs6f