RE: Sweatshops no longer in fashion20 Jan 2021 17:19
Splice I think Superdry's best days are in the past, posted about this y.day, its become the Mums/Dads Sunday Pub and Devon and Cornwall wear, it perhaps still has it's place but very limited, whacking branding all over a garment kills the brand , once you have done this it's really tricky to get back, Duffer of St George, was a cool Indie brand, could have been a Paul Smith but the founders, were , shall we say liked a good time, my view but they sold out for big orders on Hoodies and splashed Duffer all over front, Jamie Oliver got hold of one and was photographed in it on one of his books. The disciples that loved, bought and ultimately made the brand what it was ran away and within 12 months was in Debenhams, the rest is history. My view only but i think SD has had its day as a behemoth where it was forced to go.