RE: Lezzils Comment27 Jan 2021 13:57
As everyone knows its not simply black and white and whilst its fun to sit back and read everyone pushing each others buttons i can give you an actual update on the current situation, whilst not across the board at least from a fast fashion sense.
January New Year sales good, since then SS21 stock has started to arrive, market uptake is as expected sluggish and some re-phasing of SS21 stock in most cats is taking place by 4 to 8 weeks, the 6 weeks from mid Jan to end Feb are always the worst months of the year and no surprise are worse than a year ago but we are approaching figures from last year that began to be impacted by CV. Two crucial things are going to effect sales, again a no brainer the Vaccine program, a given, looks like its on track and some, secondly and perhaps more importantly is good weather, heading in to March the trade prays for a good spring, last year was epic, this really kick starts demand, if this happens and vaccine news continues to be good then expect a big surge going beyond Easter, for those of course who do have cash to splash. Are people buying clothes, yes deffo, is everyone going mad for leisure again, no deffo not quite as much, buys are for must haves, so its pretty much in middle of bad and good, going forward the general market mood is that could be really good provided the environment is on point.