John Lyttle13 Feb 2025 12:56
John Lyttle is no fool, he has a ton of experience and has worked across a raft of demographics in the Fashion Industry, not least with most of the biggest ego's, he is not to be underestimated, actually where he has landed, is historically, a lot more in his comfort zone than perhaps the Manchester Ego Mob. The crux of all of this is the start and the promise Boo Hoo showed and the believe Kamani/Kane had a route to Young Fashion Nirvana . What has been UNDERESTIMATED by a Country Mile by Institutions, Private Shareholders, Kamani's, Lyttle and Kane is just how (despite it being a cliche) fickle and volatile young fashion is, being a shareholder (36.5k shares) i also include myself in this. As i have said on these pages many times before, teenagers and 20 somethings at the best of times don't really have a fashion consciousness, their mantra is cheap and now, SHEIN as we know has hugely disrupted the sector and this has been compounded by a tsunami of issues pre and post covid, again all well documented, a few saw some of what was coming but no one saw all of what was about to unfold not least the people with the most experience and the most to gain, in 40 + years of my own experience in this industry it has been unprecedented. So John goes to M&S which was once itself considered out of favour and out of fashion, the lavender lambswool jumper was purchased by a dying breed (literally) and is firmly now replaced. Machin and Co. go after, with huge conviction, the 30 plus woman and guy who once had a massive choice of bricks and mortar to choose from but no more. It is backing its perceived value not just by quality and price but now with a incredible on message fashion offer which the customer trusts, in all three areas, quality and fashionability =value for price, word spreads "have u seen M&S recently, its amazing" heard this so many times in last year. Where does this leave BH, well as we have said fashion is fickle and so is politics, in comes Trump and all of a sudden the wheel of fortune starts to turn once more, BH is no one trick pony which is why i believe they still have a chance and as long as your in the game the wheel can spin your way aka M&S but it is going to take the whole of the BH Board and their ego's with all their knowledge and all of their A game to exploit any advantage to add value back into this share , only then do they deserve one penny more than they currently get. As for John he gets through an arduous vetting process for the job and lands on his feet but only in terms of direction of travel, he needs to exploit this and i personally think he can fill Richards shoes, but then i've been wrong before hence why i still have 36.5k BH f***#ng shares, arrrrrrgh!!!!!!