RE: Misguided2 Jun 2022 00:27
Goldy- quotes
What boohoo don’t have is a Zara/ topshop rival. Ie the higher, slightly maturer (and more well off) later 20 / early 30’s shopper
Your way off the mark fell, read my comments, read what i've said re Warehouse, it's a more indie Brand and goes head to head with these two with Oasis and Coast also pinching a bit. The 20 year old is right on the fringe of the Zara and TS, she is not their demo anymore, 30 plus is the sweet spot and this tgt for Zara/TS actually goes deeper into the 40 year odd now than the 20 year old demo, Inditex have P&B, Strad V and Bersh to nail the younger demo and hopefully your aware that BH Group does too.
I said BH is directly competing with Miss G so it has no need to buy it, your saying they should have acquired to pivot towards and age group that Miss G itself does not even appeal too, as per above, noooooooooooooooooo!
BH Group do not have a gap they are covering every single demo with all the brands they have, all of this was never oven ready, they are knuckling down and honing the Brand offers along with the costs and the distribution to get these Brands firing on all cylinders, they do not need a duplicate Brand demo that further distracts and drains resources and space.
Miss G is now with Fraser, it's officially in intensive care for a few years till it goes the SD Graveyard where it will rest in peace. Amen