Life goes on3 Feb 2022 17:09
Meanwhile in the real World back at ranch, @Drapers #Bella Fish
Boohoo launches vegan beauty brand
Fast fashion womenswear brand Boohoo has launched a vegan beauty range of more than 50 products.
The range, called Boohoo Beauty, features items for brows, lips, eyes and face, and is available in various shades to suit multiple complexions and skin tones. It comprises lip gloss, lip liner, blusher, bronzer lipstick and a contour stick.
Customers can also buy tools and accessories including a brush cleaner, light-up mirror, fast-drying wrap for hair and false lash applicator.
Available to purchase on boohoo.com, prices range from £5 for a lip gloss to £38 for a make-up palette.
Lou Maddison, lead hair and make-up artist at Boohoo, said: "As well as the range being 100% cruelty free and made with a vegan formula, all packaging used within this collection is recyclable. Products are boosted with ingredients such as hyaluronic acid, aloe, coconut oil and botanical extracts.
"The products are lightweight, water resistant and transfer proof, perfect for everyday use and taking a look from day to night."
It comes after Next announced earlier this week that it has partnered with a UK skincare manufacturer to develop its own skincare brand called Woah. There are 16 vegan skincare products, including serums, micellar water, cleansers, creams, toner, hydrating mask and cleansing balm.