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#The fact that boohoo sell only own brand clothing

mcklondon -There are many different reasons why people buy or not buy Boohoo.The reason why I don’t buy it is terrible quality.

Can you be a bit more specific-Which BH Group Brand are you referring to?

Might surprise a few, that Autumn Winter staple, The Ladies Boot, see the various prices culminating in the most expensive for each own buy currently on offer, as follows:-
Asos £120
BH Group
BHoo £50
PLT £120
KM £400
WH £150
Oasis £160
NG £150
DP's £120
Of course various prices available way below this for all and especially on Debs Site where MP gives even more choice.

Firstly apologies to keep correcting posters on here and it is tricky now with so many BH Brands but

SCB quote The fact that boohoo sell only own brand clothing.... What we are going to see pay off here is where boohoo took on 75 percent of the manufactured clothing from Leicester when all the others ran away.... That is going to help massively with supply.

BH Group has a massive demographic from low px fast to costly medium to slow , i quoted on here last week a dress at £485.00 on KM actually they also have ones on there for over £500 this is just own buy, like Asos it of course it also has the many marketplace Brands on the Debs site, so not only a vast vast offer but also a vast vast sourcing base from UK to 20 other countries. At some point the penny will drop for investors but not i suspect till BH Group start to show increased profits and not just increased t/o and my point is with it's portfolio being so diverse then it's not a matter of if but a matter of when.

clairesmith Quote Asos have multiple companies feeding stock into them, and as they took over the Top Shop contracts this means they have a big pool of suppliers they can draw from and hop between to avoid bottlenecks.
Of the 2 Asos are in a stronger position than boohoo.

Claire sorry i don't agree with that, i supply both, BH Group as you know has a very broad brush stroke of Brands, it has 16 pages worth of Factories on it's site and sources from 20 different countries around the World, many of these suppliers myself included migrated to the BH Group when the Brands we worked with were acquired, BH also sucked up a huge amount of the stock from these Brands, not i might add at the original negotiated costs !!! plus BH/PLT unlike Asos were founded (not solely) but substantially on UK production, so there is an argument to say that it's two most successful Brands, BH/PLT, are less exposed to the freight cost issues, both BH Group and Asos have been chartering planes out of China where this problem was at its worst, actually i would say the BH GRoup were ahead of the curve in acting first on this. Blame the media i guess but sentiment is just not with BH at mo, this however i do believe will change. For the record i've bought and sold both Asos and BH a few times since L/D 1 and still continue to hold both.

What does puzzle me is why Asos Share isn't also under pressure from Joules results, Asos is pretty much sourced overseas with a tiny amount coming out of the UK unlike BH/PLT.

One big diff between Joules and BH Group is that two of BH's biggest Brands BH and PLT are heavily sourced in the UK, Joules does very little UK manufacturing, so whilst the rest of BH Group may feel the impact of freight cost issues for these two Brands, at least, it should be less.

Kall when has Young Fashion ever been about understanding something, tba for Young Fashion most of the time now it's whether the demo can identify with the influencer on the right media, fashion and trend should be a given, otherwise you shouldn't be in the job, obvs in the case we are talking about pretty much only applies to BH Man, the other Mens Brands will do whatever resonates with their Demo. Primark does not have this multi demo luxury, one size or trend literally has to fit all, that said, you know what's coming, room for all, pure retail and pure etail.

Source Issy F @ Drapers

BoohooMan is launching its first digital collection of non-fungible token (NFTs).
he collection comprises eight three-dimensional clothing NFTs, including T-shirts, outerwear, tracksuits and hoodies. NFTs are digital works that cannot be replicated, which until now have been more often used by luxury fashion brands.
BoohooMan will give the pieces away to eight randomly selected customers, via a competition that is open for entry now.
The competition will be closing at midnight on the 16 of January, with the winner being chosen the following week.
This is our first experiment with non-fungible tokens and we have great expectations for future NFT collections, collaborations, digital fashion pieces, games, and more.”
Samir Kamani, CEO of BoohooMan, said: “Blockchain technology and NFTs are on the tip of everybody’s tongue and have been for quite some time. We have seen luxury brands flock to the 'metaverse' one after another, but we are yet to see any fashion brands in our market enter the space. At Boohoo Man we see a future for digital fashion. This collection is us dipping our toe into the vast and complex landscape of the metaverse.

Kall "BOO target market is the 18-35.
Which bit of Boo is that ?? You mean all of it ?
No right minded Woman should be getting into same gear as her Daughter, if anyone knows one that does this please send her number to me, i have mate who will want it.
Age the Demo, remember these are all own buy, i may have missed some!!
Coast
Karen Millen
PLT
Boo Hoo
Miss Pap
Dorothy Perkins
Oasis
Warehouse
Wallis
Debenhams
Maine
Red Herring

OB -Sir Ralph!!! sesame seed man :)))) very suits you Sir in those days, going more much less formal and more shmasual , one ot watch!

Oxford B Quote I was looking for a sweatshirt the other day and had a look on BH. I quickly realised I wasn't a gangster rapper and bought at Next :)
OB fair play for trying but tbh they want your son not you ;) one year ago they had no chance of getting you, however BH Group now has a chance of you getting curious and going onto Debs Site, big Mens offer and specifically Burtons is targeting you and your demo heavily as your bang on it's demo, the product is now being bought and pitched above Next in terms of fashionability and below Topman/Asos so lets say a mash up of Ted Baker/Paul Smith or classic but with a considered Fashion Edge, the Group becomes attractive to all demo's, your son, your daughter*, your wife* and you ( *delete as appropriate) and this is why Simon Wolfson of Next has to get his buying teams to stop being so parochial as they will start to bleed numbers to Debs, there is a new player in town to the default and blandness of Next. PS-That said I'm sure the sweat is cool:)

Can't let that go unchallenged Kal, "to have 10 brands to sell essentially party dresses is mad"

This is soooo off the mark and deep down you know it is, they are now so much more than this, you only have to go on Debs site to look at the options and what these options actually are and this is just in house clothing Brands. TBH not sure which of the Men's Brands will be first to stock a party dress but way things are going wouldn't surprise me if they launch a Non Binary Brand soon with 2022 Xmas line-up of dresses for the new pronoun fraternity.

https://www.dailymail.co.uk/femail/article-10283601/Student-18-spends-just-15-08-110-items-PrettyLittleThing.html

In reality this must be a very small % of stock, dead stock eats into margin in so many ways, not least storage, better to out it than think ooooo i really love that top we sourced but shame no one else does however one day it will sell, nah, just cut it, learn, move on.
The other no brainer is the traffic that this sort of article drives to the site, it's priceless PR which would cost so much more that outing dead stock, when this traffic feels compelled to visit they will also be buying other product as often sizes on these loss leaders are so fragmented that you have to be an outlier oddball to actually fit into the only sizes left.

Kal-Quote I questions the need for all these brands, Shein and Primark don't have different brands and they are doing just fine.
Unilever , Procter & Gamble without giving too much thought spring to mind.
Re specifically Primark, i think i've said this to you before , i like Primark, Paul Marchant is a very shrewd guy, i think there is room for all and don't agree with this pure retail v pure etail one better than the other debate, both have their place, altho how long Primark can hang on with some sort of online offer ish remains to be seen.
Shien, pile of dog poo, makes the pre Andrew Reaney BH era look like the Virgin Mary, coming under increasing scrutiny as is China in general.

Kall, Quote If they are given autonomy, how will they change labels on fruit on loom products and coordinate that across the brands?

Fruit of Loom, Gildan to name just two of many others are stock plain jersey companies in the UK, just about every single retailer and e-tailer use these stock jersey T's and Sweats as do many music promoters, there are mainly there to hit a trend eg Tie Dye or if there is a massive unexpected swing towards leisurewear, or as Urban Outfitters do print up licensed Pulp Fiction or Motorhead T's , when they sell out they just print more, no commitment, it's really not a massive part of what they do, 90% is all out of Leics and i can 100% guaranteed that anyone who does this may have a Fruit of the Loom or Gildan back neck label slip through.
The BH Group story is now 1000000% more nuanced (that word again) than an odd label going through, Karen Millen, Oasis , Warehouse, Wallis, Coast wont go within a million miles of this type of sourcing.
Change has been afoot since spring and it's starting to have an impact across the Group.
BTW anyone who wants bulk T's check out Gildan, sweet spot is 180-200gsm Organic,

https://www.gildanbrands.com/#

T4G -Quote From my pov, it looks like Boo are bringing in a more modern, flatter structure which encourages accountability and responsibility. Which usually leads to better performance

1000000% each Brand is different, management get this, test repeat is not relevant or needed for all, however atm they are all very line hungry, Burtons buying deeper on some of the numbers now and Nasty Girl doing the same, 300pcs has become 600 to 1000pcs, buyers and merchandisers becoming much stronger and confident, i mentioned all this back in Feb when BH bought all these Brands that they needed to recruit heavily and get right teams and structure in place, even things as simple as shipping approvals were incredibly tedious but now each team as dedicated team with something as simple as a relevant department email ID, before it was chaotic one email id for shipping across nearly all Brands, was always going to take time, still adjusting but the cogs are now well oiled and starting to turn much more smoothly and it is still very very early days as to where BH Group are heading.

Kall, the Head of Burtons Brand is Mitch Hughes, he has been at Burtons since 2015, this is an online record, take what i've heard with a pinch of salt and make of it what you will.
A tight grip is what made BH, nah and a massive sweeping statement not least on ESG, no tight grip there where it was needed, other areas it is def not needed, PLUS, you keep making the same mistake many do on here, this is not old BH it's BH Group, to grow all these quickly Brands they need autonomy.

Burtons -I'm hearing it was a record period Black Friday, sales very strong for them through the Debs site, if what i'm being told is true then axe has been swung to speed up buying processes to meet demand and power given back to buyers to make their own decisions rather than signing off through management teams every time, this is always great to hear and signals confidence within the brand as opposed to the nervousness associated with a tight grip.