Asos Fundamental Management Changes1 Feb 2022 09:34
For those who are also in on Asos i just posted this on Asos Chat,
Was made aware of this at the end of last week, now confirmed Nick Loveday has been pushed out, COO Jose Ramos now starting to flex and impact across the buying floor, lots of changes including a big shuffling of the pack in terms of Heads of Buying and Retail Directors, they need to fill Nick's L job asap, it is a pivotal position, they really need to bring in a big hitter, aka likes of a Jane Shepherdson type who lives and breathes Ladieswear as i really don't think it is has reached or is reaching its potential.
The move reported below is not all, underneath the surface a lot more has happened and this will affect the buying floors, it is causing big waves, still remains to see how this pans out.
Asos directors to exit
Asos's executive retail director of womenswear, Nick Loveday, and director of strategic partnerships, wholesale, Stephen Owens, are set to leave the e-tail business, Drapers can reveal.
Asos's executive retail director of womenswear, Nick Loveday, is to leave the etail business at the end of April.
His exit is part of an organisational restructure that Asos outlined in November, which aims "to improve the flexibility and speed of the company's retail model, and accelerate the pace of delivery of its international growth strategy".
Loveday has been in the role since 2016, and was previously womenswear retail director between 2013 and 2016, and merchandise director from 2012 to 2013. He also held several senior merchandising roles at Arcadia Group's Burton and Topshop Topman.
"We can confirm that Nick Loveday, executive retail director for Womenswear will be leaving Asos at the end of April 2022," an Asos spokeswoman told Drapers. "Over the past nine years Nick has made an invaluable contribution to the business and we wish him every success for the future."
Meanwhile, Stephen Owens, director of strategic partnerships, wholesale at Asos, will leave in March.