Nick B -Asos12 Oct 2021 10:21
Will post as much as i can on one message, Caroline @ Drapers
Nick Beighton’s departure from Asos has come as a “shock” to the fashion industry. However, the new CEO will need to prioritise international expansion and building supply chain relationships, industry onlookers have said.
Earlier today (11 October) Asos confirmed that CEO Nick Beighton exited the etailer with immediate effect after 12 years. Beighton joined Asos as CFO in 2009 and has been CEO since 2015.
Following Beighton’s departure, Asos’s CFO Mat Dunn will take on the additional role of chief operating officer and lead the business on a day-to-day basis, with Katy Mecklenburgh, currently director of group finance, to support as interim CFO.
Senior independent director Ian Dyson is to become chair, replacing Adam Crozier. Dyson will lead the search for a new CEO.
The Asos share price has tumbled in recent months, losing more than half its value since July. Following the announcement of Beighton's departure, it plummeted 13.57% to 2410p at 3pm Monday, representing a 56% decline since 7 July, when the share price stood at 5150p.
Beighton said in a statement: "When I joined, there were fewer than 200 people and we had annual sales of around £220m. I leave a business reporting turnover of almost £4bn, with more than 3,000 fantastic Asos-ers delivering for 26 million customers in 200 markets around the world."
In its latest results Asos stated that revenues for the year to 31 August grew by 22% to £3.9bn, with gross profit up 15% year on year. However, supply chain disruption has affected European Union sales, which grew by only 4%, and margins were also impacted by higher freight costs.
The fact that Asos have only just begun a search for a replacement suggests this decision wasn’t planned that far in advance
Richard Hyman, retail analyst
Retail veterans, industry analysts and fashion retail headhunters have told Drapers the announcement came as a surprise, given Asos's continuously strong financial results over the last twelve months. However, the etailer's hunt for a new CEO will give it a chance to tap into its international potential by recruiting a CEO with experience managing and expanding a global business.
“Nick Beighton is well respected and seemed to be doing a good job, so it’s all a bit of shock,” retail analyst Nick Bubb commented.
“Notwithstanding the profit warning, it’s not clear why he’s been pushed out. He had big shoes to fill when he took over from Nick Robertson in 2015, so he did well to manage the transition and grow the business to its current size.”
Retail analyst Richard Hyman said: "The announcement is a surprise and the timing is slightly perplexing seeing as it just bought Topshop. And, given that the purchase was ultimately Nick’s decision, you would think that he would stick around to bed Topshop in.