RE: Berenberg change of recommendation6 Jan 2021 13:32
H-hi. What is the extra income for VOD if people are on an unlimited tariff already? Being a boring infrastructure provider is not really fun unless you can jack up subscription prices, or get additional customers. In this dog eat dog industry, that is hard. BT and VOD are both advertising hard, and saying that subs will increase by CPI plus an additional percentage. If that holds, then income will rise, but I have Talktalk broadband and it's just as good and cheaper. Don't know what Talktalk will do now it has been sold on to private equity though.
This week's surge is along the lines of FTSE rising, maybe that there are fewer opportunities elsewhere for the kind of offer that VOD provides for its investors, so money is going into VOD instead.