RE: Mike Ashley bought more16 Oct 2023 09:29
Personal view - suggest below is balanced argument
Based on the recent update, 4.3% EBITDA, £40M bank debt, maybe £62M to £70M bank debt by Feb 2024, net client retention USA 42% and customer acquisition cost whichever way it’s cut being £26 ,coupled with reduced revenue there is no compelling reason to go Long until next TU and see how USA trading is going - U.K. has 91% retention, Boo just need to maintain over here, it’s all about USA now
However behind the £numbers Debenhams is heading for £decent £ GMV and is profitable and requires limited cash EBITDA 5% according to brokers private notes, Karen Millen is profitable as well as are other selected brands
plus Boo own 30% of Rev B on top plus they own their head office £135M with no debt and the Sheffield site has had £125M invested and is fully automated - USA not automated yet
For another maybe £65M Ashley takes 30% of Boo? Highest price to date 35p ? He’s then pretty much in controls of events at Boo at that point and Rev B by default for a sunk £130M ?
Notable the Boo BoD have not bought shares
Does he make his move to get over 50% with a full on Bid and take the BoD? He doesn’t need to get 75.1% to control the Board, obviously it’s messy but Big Mike doesnt seem to care about who he upsets, can’t see him shirking a tackle so to speak
Point being, Ashley is not going away and the Shorts can see that now, can’t see any doubling down from here and if they do in the open market Mike takes their trade as he has been doing ,it’s just a question of how long does it take Ashley to hit the 30% if that’s his target?
The battle could be drawn out over the next few months and into Q1 2024, no rush for Ashley but I would say for the II Shorts this is good as it gets 27p to 32p, they are leaving themselves exposed to a cheeky Bid of Ashley once he hits that 30% mark.
Any thoughts on above ?