RE: Whilst we wait for H1 numbers …29 Sep 2023 13:44
Question
Adam Cochrane (Analysts)
And so to get to that number, you're saying it could be some gross margin increase, but it could not be. It could be some OpEx increase as a percentage of sales. Is it sales really the driver here of that margin recovery?
Answer
Shaun McCabe (Executives)
No. The key driver -- so sales volume obviously helps. I'll take it. But the key driver is the capturing of the deflation because that was a -- if you look at the -- if you think about the bridge that took us from FY '21, shaving the 10% EBITDA margin to 3.6% EBITDA margin for FY '23. If you look at that bridge, the biggest component of that bridge was a gross margin headwind as we saw those cost prices go up. What we could have done is we could have taken those cost price increases that we got and we could have pushed them all through to retail prices, and we didn't want to do that, right? We wanted to stay as competitive as we could on retail prices. And so we took that haircut on margin as a result.
And also, there was investment in making sure we came out with clean inventory, and so we were marking down product to come out clean. I think it's important that we're in a position that once demand starts to turn, and it will, that we are able to pivot straight back to growth. And so it's that agility, I think, is important.
And so it's a particular focus for us to make sure that our inventory position is clean, that we're able to bring product in. Our lead times are shorter. We're able to bring product in faster. We're able to repeat the winners, all of those things that make our model a great model that we're able to operate those effectively as we segue into this financial year into the second half, in particular.