Competition update27 Jul 2021 11:02
It was good to see someone finally use Love Hemp (LIFE) for a comparison recently.
LIFE this morning announced a trading update summarising sales growth - selling in over 2000 UK stores including 198 Boots stores and 838 Holland & Barrett stores, distributors including Ocado, Alliance Healthcare and CLF with Amazon to come online in Q1 2022. Online sales represent 59% of their revenue.
This has taken a number of years to achieve yet their 2021 revenue was only £4.31M and their market cap sits around £6M. The announcement was only a trading update but it is generally accepted they are trading at a loss. They are also in the process of rolling out to US and Asia.
Those expecting a SP of 20-25p (company valuation of £100-£125M) here within two months may be over-ambitious.
ZOE (the other CBD company many like to compare to) are due a trading update within the next week so if they split their cosmetics part of their business from their tobacco cessation we may also get an indication of what their business is worth for comparison.
Whilst I expect to see the SP move upwards from here as news gets closer I struggle to see how the company valuation will justify some of the figures being banded around.
It would be nice when people throw out 20-25p within 2 months to provide some substantiation of how they are arriving at that valuation. Basing it on an over-hyped IPO is not really a viable way to value a company.
We can all say £1 next week which will get plenty of likes but the cold hard reality is that there is a lot of work to be done here and the company need to deliver and deliver soon in order for the current mcap to be underpinned.