RE: SP27 Jun 2023 16:07
Lots to be positive about HDTU!
As far as I am concerned, ABDX caught a double edged sword with Covid. On the one hand they stretched their business to meet a govt need only to get shafted. But on the other, Covid demonstrated the merit of early diagnosis and rapid testing, and gave way to a whole plethora of new test developers all eager to engage in the paradigm shift towards de-centralised, more cost effective and efficient healthcare. The board acted prudently to rightsize and are now already seeing the benefit of more and more contracts at the cutting edge of the tech.
The direction of travel here is a good one - it might just take a little longer to play out than some might like.
I agree that perhaps more could have been done to market Salistick but, again, we are in early days. I am encouraged, however, by the global press coverage it has got, much of it using words like ground-breaking and revolutionary. Early legit reviews will give us a good indication because really, the best marketing we can hope for is that our customer demographic start talking about it.