Member Info for Muck165

I’d also echo what HD2U said - if there is a placing (and I don’t think there will be), it won’t be to keep the lights on but to propel growth across the multitudes of opportunities we have - so a “good” placing rather than a bad one.

It’s a fair question and one we’d all like to know the answer to, but we are not a one trick pony. I still think Salistick has huge disruptive potential, but the real kicker for us is that we are clearly operating at the forfront of LFT tech, here with Saliva based testing, and with Senzo on PCR accurate LFT.

National Health services in the U.K. and around the world are overburdened, inefficient, and spend huge amounts of money treating conditions which might otherwise have been avoided with a speedier diagnosis. LFT tech can take away some of that burden by empowering people to look after there own health, move health services into telemedicine, and provide speedier diagnosis for conditions like stroke thereby protecting people and saving billions, yes billions.

Don’t agree. No reason not to believe the company when it said it has operating headroom until 31/12/23, with those forecasts stressed across a range of conditions. We rose on rumour and fell on news, but in my view are finding a new floor which ultimately will be some way above where we were a few months ago. Maybe a Chartist could give a view? I think this company has lots of prospects, has right sized and repositioned, and now has the right foundations to propel upwards.

Honestly, any time I do a web search I am seeing more and more sites pushing the story, from from retail to industry, and from all around the world.

What I am looking to see now are some reviews (by which I mean proper ones and not those showing on Superdrug now, which I am sure was us lot!), and for those reviews to say how great the user experience was, and how lovely it was to share the moment. I'm also looking to see if it might trend on social media - would be great if we had a celebrity or influencer with millions of followers doing a positive promo for it. The social media generation are our target market after all..

BTW, I popped into my local Superdrug and there it was sitting on the shelf. On the downside, it was right at the bottom and didn't even have a price, but on the upside every single other test there seemed to be Blue and so ours stuck out like a sore thumb! It was like sticking a pink rose bush in a field of bluebells.

Ah ok - thanks for the clarification and apologies for my ignorance.

Either that, or we have the diamonds but they’re worth nothing like what we hope.

If we had them, and they had value sufficient to pay the debt, then I’m sure AP would be shouting it from the rooftops

I may be naive, but if debt repayment by 30/6 is contemplated as being funded by diamond settlement recoveries, then surely the implication is that we must already have the diamonds? IF that’s true then why have we not been told? If we haven’t, then is AP expecting to recover, sort, clean and auction the diamonds in the 9 days following the RNS.

Personally I don’t think we yet have the diamonds, and there is no chance of us getting and then doing everything to auction them by next Friday.

ABDX is now actively seeking further stockists for Salistick

https://www.linkedin.com/feed/update/urn:li:activity:7077292078258372609/

Https://www.mirror.co.uk/news/health/superdrug-launches-worlds-first-saliva-30281597

And this which according to the its twitter feed is "The UK's biggest parenting website with 1.9 million members & 8 million + visitors a month"

https://www.netmums.com/life/first-saliva-pregnancy-test-launched-in-uk-where-to-buy

This is the kind of thing I'm looking for

https://theindustry.beauty/worlds-first-saliva-pregnancy-test-launches-in-uk/

This is a company targeting our audience. They posted this on linkedin a couple of hours ago (21k followers) and here on twitter to their 72k followers

https://twitter.com/theindustryfash/status/1670825295148982275

Honestly I'm no marketing expert and so would defer to what ebbsandflows said earlier, all of which made perfect sense to me.

But what does seem obvious is that we need to drive for brand awareness, which should then lead to some sales ad product reviews. If the product works as we hope then that awareness will increase as it is discussed by those groups most likely to use it, and people feel more comfortable using it as new tech. As ebbs said, I would think great care needs to be had about who our target market is and how best we can reach them so that we can most efficiently use our resources. I would also hope Superdrug would get in on this using their own social media feeds.

On Amazon but still showing as unavailable

https://www.amazon.co.uk/Abingdon-Simply-Test-Salistick-Pregnancy/dp/B0C86C1SXL/ref=sr_1_5?crid=3AFVLIJGFC0EN&keywords=Salistick+pregnancy+test&qid=1687156304&sprefix=salistick+pregnancy+test%2Caps%2C130&sr=8-5

In the Metro (online) - https://metro.co.uk/2023/06/19/major-change-to-pregnancy-tests-hits-uk-and-ireland-18977444/. Would be nice if it’s in the hard copy as well, the most read paper in the U.K.

More exposure, this time in the "Scottish Sun".

Not the best headline though....

https://www.thescottishsun.co.uk/health/10843997/superdrug-first-saliva-pregnancy-test-would-you-trust-it/

Not been a good launch at all and as has been said, a real missed opportunity.

I see Abingdon Simply Test have finally put out a linkedin post so that their very small number of followers can see it, and that the test now appears available to buy rather than just pre-order.

Another piece in the mail

https://www.dailymail.co.uk/health/article-12210059/Worlds-SPIT-based-pregnancy-test-goes-sale-high-street.html

Https://www.superdrug.com/salistick/b/418352

On the plus side, Salistick is now fully appearing on the Superdrug site.

On the downside, it doesn't appear to be in stock - weird (and disappointing) to launch the product only for it to be unavailable to buy..

Mainstream media picking it up now

https://www.dailymail.co.uk/money/markets/article-12209711/First-saliva-pregnancy-test-coming-Britain-Ireland.html