Upcoming AGM6 May 2020 13:02
Long-term lurker, first time poster, have a decent holding. I don't really get why everyone is panicking so much and demanding overnight success. It's an investment in a young company, not a gamble on the horses.
The fact that artists are not wildly promoting these gigs suggests that they're not really designed to scoop up large numbers of new customers. If they were, they would be. Even the MVR marketing of them has struck me as deliberately downbeat. Sure, if you get a few thousand more on board, great stuff, keep growing organically, but the last thing Melody needs right now is 40 million Wiz Khalifa fans from New York to Lagos all simultaneously trying to watch a gig on their 2015 Samsung Galaxy and shonky 3G connection then moaning about it all over the internet.
As someone said the other day, these gigs are clearly about testing the resilience of the systems to ensure that they can cope with continued growth in traffic. If you try and scale up from thousands to millions and mess it up, you don't get a second chance with most consumers. It has to be perfect, or they'll just write the technology off. The product itself is amazing, and uptake will ultimately be amazing. Rushing things, just because of coronavirus, is not a great corporate strategy if everyone who adopts the technology overnight has problems with it. Slowly slowly, catchy monkey.
As it is, I oscillate between thinking they've done these gigs right before the AGM as that's the point where they'll be confident enough to announce massive stuff in one go (e.g. releasing a lot of the 800 shows, Broadway coming on stream, Nasdaq, LA/NYC/LON studios etc.) and everything is going to go boom, or, actually, the AGM won't say much, and it doesn't really matter because they have £12m in new money to shore up their gradual emergence and are going to continue with a long-term strategy that is clearly going to pay off, regardless of Covid. My guess is we'll just get the three studios announced soon with some cut-price 'intimate' gigs by artists who have a core, but not massive, following, which, again, will take Melody onto the next stage in its development without trying to go supernova and run the Olympic 100m before it can crawl. GLA, DYOR etc.