Box Office and 21 June14 Jun 2021 10:52
Well I think we all suspected that it would be delayed, and if we did, then I think most of the big investors will have done too - so hopefully not too big of a drop - but what will be will be, makes little difference in the short term.
To be honest, I'd rather a delay on this side of stage 4 opening, than another full lockdown. So choosing to look at it as the second best option and a bit of short term pain for a long term gain.
We're still open and money is still coming in - plus we're hardly the biggest market for CINE.
In terms of the US box office (which is our biggest market), well it's looking fantastic! (relatively speaking)
Last month the US box office made 208,340,626 (which is itself a 220% increase on January at 65m)....we're not even half way through this month yet and we are 4/5ths or 80% (whichever you prefer) of the way to last month's takings at 166,391,128 - c64m taken this weekend alone!
So that month on month increase is on track to continue, and with F9 just around the corner, I think it's going to be a very good month for the BO, and just another step in taking us closer to where we all want to be.