Monthly US BO scores at the doors...2 Aug 2021 11:19
US BO Figures YTD...
Jan - 65,138,132 (7% of 2019 av. / 2,101,230 av. per day)
Feb - 57,854,846 (-11% Decrease on Jan / 6% of 2019 monthly av. / 2,066,245 av. per day )
Mar - 113,731,667 (97% Increase on Feb / 12% of 2019 monthly av. / 3,668,763 av. per day)
Apr - 190,440,471 (67% Increase on Mar / 20% of 2019 monthly av. / 6,348,016 av. per day)
May - 208,485,867 ( 9% Increase on Apr / 22% of 2019 monthly av. / 6,725,351 av. per day)
Jun - 399,686,452 (92% Increase on May / 42% of 2019 monthly av. / 13,322,882 av. per day)
Jul - 575,249,173 (44% Increase on Jun / 61% of 2019 monthly av. / 18,556,425 av. per day)
Not a bad month at all, could it have been better, yes. Just imagine if Disney hadn't streamed BW or JC, this may have been much closer to 2019 levels.
But still it is moving in the right direction, and I like to think Disney will have learned something from their experiment - they can't control piracy (they and others have tried for decades and have failed - but they must see that they have handed them everything they have always wanted; an easily copied quality version of their film on the day of release, then add password sharing on to that, far too much lost revenue). Then their stars/directors/producers not being overly thrilled with it (directors saying their films were made for the big screen, SJ suing them and others may follow..), and I would like to think they will have a rethink - even if it is just for their bigger releases.
The figures above should give a small indication of where we (and the wider industry) were for the first 6 months of the year, so be under no illusion - the interim results next week aren't going to paint a pretty picture numbers wise, but in my opinion (with the figures growing month on month) - the final 6 months of the year are going to be a lot prettier - and if they can get that across in the results this time, with some decent modelling and a plan to pay of the debt, then the results could still be very positive. They have their work cut out for them.....but if they play their cards right, we could be on a steady increase from the 12th through to the end of the year - but to be honest...who knows which way it will go, time will tell - but either way I believe the LTHs will receive their rewards in the end - just need a little patience. GLA