Bond / Q420 Sep 2021 15:26
Bond is important, but it is only one part (a big one, don't get me wrong) of the more important picture we are aiming for in Q4.
I watch the US BO figures carefully, because it is literally the only measure we have in terms of how well we are doing on revenue, and until finances are published that is pretty much all we have got to go on.
We need to be realistic, one film isn't going to make or break anything (not even Bond), we need to watch the quarter as a whole.
I am hopeful it will reach that 90% and looking at the figures, as long as there are no further lockdowns, I think we have a good chance of hitting it with the films due to be released before the end of year.
If it helps anybody visualise where we are (in terms of US BO) and where we have come from please see the link below...you will also see what impact one film has on the figures, although it's great, it's temporary.....we need more films, and the bigger films need less of a gap between them, which is exactly what we have in Q4.
https://snipboard.io/tU5mbl.jpg
This is weekly 2021 vs weekly 2019 and the 4 week average 2021 vs the 4 week average 2019.
It shows a clear trend - and more importantly, a trend in the right direction - so with the release schedule we have in Q4, it will definitely improve further, but will improve enough? I think it will be very close, one way or the other. But we'll soon see.