RE: pep talk21 Oct 2021 09:30
Box Office Mojo is behind in certain countries like the UK. But as FI pointed out, given c70% of our business is in North America, it makes sense to mainly focus on that area and for the purposes of what I am interested in, it does the job. That isn't to say dismiss the other countries, but it is by far the biggest chunk of our revenue, and so most important.
I do also disagree with looking at online bookings, but not for the same reason - I disagree with it because you can't look at them all, so you will never have the full wider picture, just an idea of how a small number of cinemas are doing, if the recent court case taught us anything it is just how varied the revenue is from site to site. It does have it's merits - you can get an idea of pre-bookings, but still not a full picture, and you can obviously focus in Cineworld only - which you can't do with Box Office Mojo.
Box Office Mojo does give you a wider view of the industry though - and with a fair degree of accuracy for that wider picture, and certainly more accurate that a handful of random cinemas in my opinion.
But to be fair, Box Office Mojo isn't without it's negatives (as LPD points out for other countries it can be behind), but for where c70% of our business is - it's pretty spot on and the best tool we have, and it obviously isn't split by cinema chain.
But I say each to their own, the above is my personal view. And maybe both pictures add something to the wider understanding of performance for those reading these posts.