Member Info for LOTM-13

Morning All,

That article was an interesting find 2phevs :)

However last year's VPP for Cheetos into Ghostbusters Frozen must have either been for a short timeframe ie only a couple of seconds or been part of the ispot measurement campaign that Mirriad talked about.

Last year's revenue number tells us that. If it had been a really big earner outside of the ispot one, then they might have said something to us about it, or just considered it not worthwhile given the 3 revenue warnings they had to announce!

Its an issue I'll come back to another day .......... :)

As for anyone new reading here, LL is wrong with this need to announce any revenue deal that is over 10%, because these partnership deals have already been announced to the market & the source of the revenue because of how complex the USA ad market is could be generated through an SSP, DSP, or split between multi of the 60+ content providers Mirriad has.

LOTM

Two recent posts from EO whose only done 39 in total ! hmm

https://www.linkedin.com/posts/emilyobe_userexperience-eastereggs-userexperience-activity-7285316754820530177-XFo-

https://www.linkedin.com/posts/emilyobe_our-response-to-the-supreme-court-decision-activity-7286126427668664320-ULRl

This was showing high up in my search list today for some reason & led me to find those other posts - its from last year

https://blog.mirriad.com/ais-role-in-product-placement

LOTM

Hi 2phevs,

Sorry I was out all afternoon.

I don't see any other names, the list goes funny because some people have 2 lines below there names & other's 3.

I get the Puerto Rico connection with MTH's last post - that your thinking of.

However "Growthfronts" is on 26 -27th February as well remember & if MTH has any choice at all she'll be at growthfronts in my opinion.

I'm not sure whether the 2 events clashed datewise last year or not.

LOTM

Wow Flightman,

You'll have caught up with me & 2phevs soon then at this rate! we might soon have 5% between the 3 of us!

It must have been someone else who sold the 2M then.

LOTM

Hi Flightman,

Its a strange feeling right now, torn between wanting the share price to continue rising for the shares you already own, or wanting the share price to drop back so that you can buy more once your free to do so ! (especially when your still not sure exactly which day you'll have access to that cash!)

First thing this morning, I thought it was going to push on to other level, but it hasn't, looked like a couple of early buyers took a hit & moved on (750k 2M) Just show how reluctant people are to hold a share for any length of time these days.

That's why you really want the shares mopped up by those investing in Mirriad for the medium to long term (nothing wrong with trading part of a holding along the way) otherwise the price is all over the place as the MM's play games etc.

So yes Mirriad could really do with a few more long-terms coming on the scene, even better if they were USA ones who could give more insight into activity on the ground there.

What will be, will be once I have more fire power, I have some numbers in mind but whether they are achievable or not is another question & you never know who or when the next rumour will come from.

I'm out the rest of the day.

GLA

LOTM

LL,

I said just over a week ago that based on the current information in the public domain, that the company was likely to need somewhere in the region of £2 - 2.5M of cash to see it through to break-even on a month to month basis. Things might turn out better than that. We will just have to wait & see what the 1st 4 month's of revenue look like.

But before anyone is going to give them that sort of money, they are going to want to see that there business model is actually viable. No-one is going to send good money after bad if Mirriad has got it wrong & the business model is a failure.

LOTM

LL that is absolute drivel you've written & you know it.

They are not going to raise money in Q1, there is no need they have a cash runway until at least the 1st week of August 2025 (with zero cash coming in & no revenue from Q4 turning into cash in Q1 2025).

As for this 4 Billion placing at 0.15p for £6M its total & absolute drivel. Just figures pulled from thin air with no facts to back them up or substantiate them in any way.

With zero cash coming in for the whole of 2025 they would only need £3.2M (£8M cash burn for the year less £4.8M in the bank 31st Dec 2024) to see them to the end of 2025 that's a fact.

If they have no cash coming in, they don't have a viable business model & therefore no-one (including me) would give them any new money whatsoever end of story.

LOTM

To continue .... & really annoyed because I wrote the post & the system rejected it & now re-writing it having lost my train of thought :(

So with 866M shares in issue SCGL currently has a market cap of approximately £90M (at £0.105) but that is in actual fact nowhere near its current actual market cap!

Let me explain further,

Those 111M shares had a significant amount of warrants attached to them at very favourable prices.

For each share purchased the owner got two lots of warrants !

The first lot of warrants grants them 2 warrants for each share which are exercisable at £0.0025 ( 40 times in the money right now) so that adds another 222M share to the number in issue effectively.

The second lot of warrants grants them 1 warrant for each share bought at an exercise price of £0.004 (25 times in the money) so that adds another 111M shares.

So effectively there are really 1.2 Billion shares in issue currently (866M + 222M + 111M = 1199M) which would give a current market cap of £130M not £90M.

But we're no where near finished yet......

When the placing occurred they also did a £400,000 drawdown on the £3M convertible loan note facility from Mr. Cheuk Lun Ng. So Mr. Cheuk Lun Ng could convert that amount into shares at any time he likes until it is re-paid etc.

The conversion price is where people might disagree, (so it might be best to get there brokers view on it) but my understanding of the 30th Dec RNS of

"The lower of the 14-day Volume-weighted average price (VWAP) preceding the lenders notice to convert or, the price set of the last brokered placing conducted by the Company."

Would be that the £0.0015 price would apply in this case right now & therefore Mr. Cheuk Lun Ng would get about 265M shares!

But on top of that there are warrants attached

1 warrant for every conversion share issued at "A strike price equal to 100% of the conversion price" (30th Dec RNS) meaning another 265M cheap shares would go to Mr. Cheuk Lun Ng

There is also a 2nd warrant for every conversion share issued at "A strike price equal to 150% of the conversion price" (30th Dec RNS) meaning yet another 265M shares would go to Mr. Cheuk Lun Ng as well.

In other words Mr. Cheuk Lun Ng would end up with 805M shares & SCGL would have 2 Billion shares in issue.

2 Billion shares means the current market cap of SCGL is in actual fact £210M it might be hiding in plain sight from many but that is the reality of the situation - not the current £90M that most will see.

LOTM

Huge congratulations to some of you. some of you will have made vast amounts of money on this one, that's for sure.

However personally I just don't get it & find it very frightening indeed ..............

A company worth virtually nothing, loans £300,000 to another company EVOO & its going to get a stake in it & the share price virtually takes off !

Yet is anyone truly scratching below the surface on SCGL ?

11th Sept 24 - 31M shares placed to raise all of £46,500 (that's @ 4% of the company) meaning @ 756M share are now in issue. 4 month's later they are now worth over £3.1M even after further dilution.

22nd Nov 24 - " Liberty North Capital Corp. a regulated boutique investment bank, headquartered in Toronto, Canada

To raise up to £170,000 via a brokered equity placement

· The placing will be conditional on resolutions being passed at a General Meeting

· The non-binding term sheet provides an issue price of £0.0015

In the same document

Non-Binding Terms: Unsecured Convertible Loan Note Facility

· The lender to provide a facility up to, £3,000,000

· Maturity shall be the earlier of a published FCA approved prospectus or 12-months from engagement

Non-Binding Proposed Terms of Conversion

Conversion Price:

Ø The lower of the 14-day VWAP preceding the lenders notice to convert or, the price set of the last brokered placing conducted by the Company

Conversion Warrants:

30th Dec 2024 "the allotment and issue of 111,000,000 ordinary shares of £0.0001 each for cash for a total consideration of £166,500 before expenses." (those share are now worth over £12M or 60 times the placing price) they increased the number of shares in issue to @866M an increase of close to 13%.

Company has entered into an unsecured Convertible Loan Note ("CLN") with Mr. Cheuk Lun Ng (the "Lender"), a High Net Worth individual, for up to £3 million.

The Company has requested the drawdown of the first tranche of the CLN, amounting to £400,000.

Conversion Price of the CLN

· The lower of the 14-day Volume-weighted average price (VWAP) preceding the lenders notice to convert or, the price set of the last brokered placing conducted by the Company.

To be continued ......

LOTM

I mean that is right in MTH's wheelhouse 2phevs, she'll be in her element with it all ...........

In MTH I believe

LOTM

Hi Bentley43,

Well that X poster has gained a lot more views than the last one who got 85 when trying to promote Mirriad.

Interesting that there posting was made at 10:45 on Friday when the price was already 0.20 - 0.22p so basically it didn't do anything to the share price, the move had already happened.

As to your thread title, well the discount to cash gets less each & everyday ( based on a non moving share price) by £2M a quarter or just under £23K each & every day or £160K per 7 day week.

We started 2025 with just under £4.8M in the bank, we'll now have roughly £4.35M & by the end of Jan @ £4.1M (assuming there is no previous revenue turning into cash at that moment in time.)

The key driver for us is getting the Programmatic Solution through testing & out on general release ASAP.

Interesting times for sure

LOTM

Hi 2phevs,

That's a really good article that MTH has written.

Will be interesting to see the reaction to it from the industry.

LOTM

Hi 2phevs,

Another late comment on the SB post

Paul do Forno

Partner / Managing Director @ Deloitte Digital | Commerce Leader | Leading Large Digital Transformations | B2B B2C e-commerce Leader

1h

Congrats Stephan !

Hi THE_CHAIN,

Shares being issued automatically means they are going somewhere.

I personally haven't looked into TM1 enough to know who is all connected to who etc to be even remotely qualified to answer your question, but I totally agree it won't be the MM's for sure.

If someone (ie a person or a company, or entity) wanted to build a stake in the company for any reason then 448M shares would be a reasonable starting point. But that assumes it was only one buyer, if more than one then bang goes that thought (you'd need to look out for a TR1 once they are issued the shares to see if that's the case or not).

Then you'd have to ask is it connected with these other big sales related to companies connected to the BOD as well !

As I said THE_CHAIN there is something about all of this that doesn't sit right with me.

Only time will tell if I was right or not.

LOTM

Sorry, yes I know your busy & got a lot on your mind at the moment.

Champions = GM P&G

Luminary = M (McDonalds)

Leader = AARP J&J Kenvue

LOTM

So yes when you now think about the Auto sector, Lexus (Toyota) Nissan, BMW, VW etc & now GM and take into account what the executive from Hyundai said about being behind the curve & having to try & catch up with the competitors who were stealing market share from them !

You have to ask what are Ford going to do ? or even Tesla, because the rest will be doing VPP & getting massive uplifts to there numbers, they will literally be forced to follow suite & in a hurry

LOTM

2phevs,

Have you not looked at the latest "growthfronts" document ? you're going to go wow !

Its been updated at the bottom ! taking place 26 - 27th Feb :)

LOTM

Yes she gave a presentation at it :)

LOTM

Hi buried_treasure,

Just read yesterday's news!

Seems to be turning into a bigger & bigger mess !

Why didn't they raise cash straight after the Glencore pump ? that would have made sense & meant a lot less dilution.

There is something about all of this that just doesn't sit right with me, yet I can't quite put my finger on it ! :(

Feel really sorry for any long term shareholders as usual there the ones who suffer the most.

Take care & keep up the good informative work

LOTM

Hi 2phevs,

You must have missed that, I knew the connection :) two of MTH's best group contacts that helped set-up the TDMA have significant connections & DEI spend from GM & share a conference that GM sponsor :)

I didn't realise you'd missed the connection :( maybe it was when you were annoyed & looking at other shares that it occurred ?

LOTM