RE: Cats out the bagToday 11:07
Hi joeblog1000,
The quote is from what apparently is a very well respected publisher, CYNOPSIS said this ....
"According to AI-powered product placement firm Mirriad, some of the key benefits in implementing VPP are seamless integration into existing content, making advertiser access fast, scalable and flexible. It allows content creators the freedom to create a narrative, and blend intuitive and non-disruptive advertisements into their story. We see Mirriad’s work on Prime Video and ITV."
So PRIME Video !
https://lnkd.in/dP_7s4MD
They are clearly big news given our CEO's comments
"I’m very proud to see Mirriad featured in Cynopsis’ latest deep dive on how AI is transforming brand integration and media experiences. As they highlight, VPP is quickly becoming a core part of media strategies across CTV and streaming, driven by automation, context, and impact."
KERV also put out a thankyou note for CYNOPSIS for being covered as well, so it is clearly a big deal in the Industry
LOTM