Member Info for LOTM-13

DrMicho,

Your cherry picking what was said.

Yes they reduced the headcount by 38% in calendar year 2023, but have been recruiting so far in calendar year 2024.

The current order book for the company's new financial year is already at 65% of total sales for last year.

The cash balance £1.2M is below the figure you quote from the placing £1.37M (but that is a gross figure you've got broker fees etc to take of that).

Yes they are still burning cash, but remember there was only £0.2M in the bank on 31 March 2023, 7 all that's come in since then was the sales, the placing & a R&D tax credit I suspect, so cash burn is not that high in reality.

LOTM

Hi saxman303,

I'd sure love to see some figures to, but all its going to tell us right now is how much cash is left in the bank & rear view revenue numbers. That will help give us a sense of how long the current cash will last nothing more.

What it won't do though is tell us what's going on right now or is projected to happen over the next few months revenue wise.

"Programmatic" is the key because if you look at the Presentation from August 2023 page 16. That explains the massive difference between "Manual" mode where 30 campaigns with one broadcasting partner would bring in $10M of which we'd get $2.5M less costs etc compared to "Programmatic" where a CTV partner might bring in $136M (once fully up to speed) of which we'd get $34M less costs or a SVOD/AVOD partner which would possibly bring in $100M or $25M to Mirriad less costs.

The differences are just massive in scale. Even with "Programmatic" just starting to build up sales it would be no time at all before it passed what "Manual" can give us.

So all eyes should really be on learning if Programmatic is still on course with that 1st Customer & when Clients 2, 3, 4, & 5 are likely to go live & generating revenue.

I think 2phevs is so right that we've missed this "Mirriad's Inside" stuff, its only now that the Amazon piece of the puzzle looks to be fitting into place, that we can see they are working inside a number of these massive players & have been for sometime without us comprehending it.

If & its still a big if right now, Amazon & going live with Programmatic & it starts say 1st of June, then its a total game changer, the revenue stream will increase considerable in a very short space of time.

LOTM

Fascinating read from March, so its old but its about Amazon & upfront 24

https://www.forbes.com/sites/bradadgate/2024/03/04/more-video-streamers-are-invading-television-upfront-week/

Lots of $ amounts talked about in the article

LOTM

IAB NewFronts has started & runs until Thursday 2nd May.

Probably need to be paying attention to this - given the names appearing there

https://www.linkedin.com/company/iab?trk=public_post-text

Oh and Triplelift (partnership announced in 8th April RNS ) are up on the 1st of May

https://www.linkedin.com/posts/iab_newfronts-2024-may-1st-activity-7189744743185088514-0NbT

"A New Way to Advertise in CTV, powered by Triplelift, with"

LOTM

Hi 2phev's,

I'm pretty sure this has changed in the past couple of days, but unfortunately I didn't record how it was laid out previously. Maybe you did ?

https://info.mirriad.com/multicultural-advertising

Diverse - Targeted (16 Displayed 5 - 6 - 5 with 5 to come)

Bet+ Bounce Aspire Univision (WAV) We are verified

Influential Def Jam 2B - Tube Mahogany 300 Tastemade

Taste Life Villiage Road Pic SM Entertain Universal Pivtl

Coming Soon = NGL Mitu Vevo OWN My Code

Diverse - Owned (18 Displayed 6 - 6 - 6 with 3 to come)

Ebony Hartbeat TSR 88^ Caracol Create Culture

PoC Studio Richmusic Fuse ODK 360 Gemelli

Remezola VHT iTalkBB Nivana Revry Canela

Coming Soon = LNTV Revolt Equalpride

LOTM

TheSoundMan,

Before Friday, there had only been 6 days since late January where the daily volume has topped 5 Million shares (ie 1% of the company & if you half it for buys/sells its only 0.5% of the company changing hands).

During that period there has been 4 announcements that might have brought day traders here in big numbers but hasn't really materialised yet. The 4th March announcement peaked trading at just over 13M the next 2 days saw reasonable volume with the last of those being above 5M then quiet again. The 8th April RNS got peak volume of 19.6M followed by 6.1M the next day then less than 3M after that.

As I said its gone totally under the radar of virtually everyone.

You know the day traders are going to arrive at some point, its actually good because they will push up the price & those wanting or thinking of selling will do so (weak hands). The day traders will sell out in the near term & thus the stock becomes available to pick-up at a lot less than the spike.

Your always hoping that one or two will stick around & see the long term value, as that stops the price from falling back, which right now is what your looking for because this will look very tasty to some of the (SSAI and Playout / SSPs / DSPs) out there not to mention Content providers etc as a very cheap takeover target. Some of the Advertisers might think of it as a target as well, as it would lock out competitors etc if they wanted to, yet get them revenue from other sectors of the Ad market. Ad agencies possibly as well. So personally I think it could be a target from multiple different angles (2phevs might disagree I don't know) & that's my fear, not getting anything like proper value for it.

Bring on Tomorrow & lets see what it brings.

LOTM

Hi GMHK,

Well thanks for looking :)

I'm not looking for 10p though (providing no dilution occurs I'm looking for 20p+ which gets you to £100M market cap) I honestly think that's a realistic valuation given where there revenue is hoped to be in 2026 & I'm discounting a lot of that number to still get to my £100M market cap.

To be honest I'd never had an issue buying the stock in the 2 weeks I'd been doing so (or getting a quote) until this morning & that was probably down to the fact I had told a few long-term investors on a couple of BB's to have a look at the stock over the weekend, because the time window for accumulating suddenly collapsed with the company "hints" from Thursday & Friday, That left a 10 day trading window at most & I'm not sure its even as big as that!

Looks like Amazon is going to be one of the big reveals - 2phevs has just posted about it & that upfront24 presentation is on 14th May.

Good Luck with you choices, SYNT continues to dumfound me, will be interesting to see what the next set of numbers looks like.

LOTM

Hi saxman303,

Not sure they both are buys, looks to me more like they found a big enough seller (1st trade) to fill the buyer's order (2nd trade) & pocketed the 0.03p difference, would be my thought but could be wrong.

Anyway some decent volume & some new long term holders have come on board which is exactly what you want, when your in for the long haul.

Good Luck

LOTM

So now we can tie that up with

Amazon Morning of 14th May

https://deadline.com/2024/02/amazon-upfronts-advertising-streaming-may-2024-1235834468/

& that should be one of the big reveals.

Exciting times ahead for sure :)

LOTM

Hi 2phevs :)

The link works :)

But I only get the see like (with 4 thumbs up above in blue) & if I click that takes me to a LinkedIn sign-in page unfortunately :( Its probably because I don't use LinkedIn or have a login name.

Sounds like a fabulous find :)

LOTM

Hi 2phevs,

Thanks for that. [that gives me something to work on :) when I next come across them]

Ok those weren't the names I saw for sure.

The NBCU is totally new its getting its first introduction - its got like a ii or such like in the 4 letters that is sticking in my mind.

Ok 2phevs,

I'm really going to test you out with this one, now my braindead head has remembered what I wanted to ask you !

In the links I was finding & posting last night about the running order for Upfront 24, there were a couple of funny references to the names of the products especially the NBCU one that I can't find the link for it was like 4 letter that had no tie in with Mirriad that I could see, as well as another of the major Content providers again no link.

Then when i going through the shareholder lists, I noticed in the annual report that it talked about "white labelling" the Mirriad product for the individual Content providers !

And I'm now wondering if its "white label" versions of the product that are going to be appearing or ones with Mirriad all over them. It doesn't really matter we still get the future revenue from what we do.

Thanks

LOTM

Hi Saxman303,

A very simple plan to be honest, I'm sure there is going to be a lot of news flow in the coming month for example, so once I have got that trading parcel it will be a case of selling once the day traders arrive on news & then buy it back a couple of days later when the froth has gone & just rinse & repeat it. Re-investing the profits to add to the 1M long term pot.

LOTM

TheSoundMan,

There was a seller a couple of weeks ago from like 2.15p to start with & it took them until the middle of last week to get rid of there stock sometime dumping at 1.72p so if they have any more they want rid of they can do it now.

Personally I'm just imagining what its going to be like when USA investors put AI & Mirriad together at these upfront presentations & come buying the stock!

Good Luck All

LOTM

Morning Mozax,

No I should have got filled in the first 30 sec's of the day if it hadn't been for the PC!

It is what it is.

I'm honestly not sure the window is any longer than 14th May MAX before the next piece of the puzzle comes out & I actually doubt we'll get that long given all the hints that they did late last week.

Which is why I was telling a few people on other stocks I sometime post about to have a look over the weekend, not short term holders but long term ones.

Good Luck

LOTM

Hi TheSoundMan,

My order finally got filled at 8:25, so that's the 1 Million.

Next target is a trading bundle, but I need to free funds up from elsewhere to do that, so the floor is all yours.

Good Luck

LOTM

Hi TheSoundMan,

Welcome on board :) Glad you enjoyed the reading.

You got the 100,000 I was after but my account login froze & by the time I actually got logged in it wouldn't give me a quote for 25,000 nevermind the 100,000 I'm after.

I've got a limit order in at 2.11p now & my 100,000 at that price still doesn't seem to be getting filled either ! :(

So not my day by the looks of it.

Good Luck

LOTM

The other thing I've been thinking about again was regarding the business model -

https://www.mirriadplc.com/investor-relations/reports-and-documents & download the 25th August 2023 presentation.

Page 7, is saying that if 2.4% of advertising were to shift to VPP by 2026, it would equate to a $2.5B opportunity & if Mirriad had 20% of partners signed up it would give them $125m (that's $500M split with 75% going to the Content providers & 25% to Mirriad) that's £100M gross.

However that's potentially not a win win win all-round situation because if Advertisers were to simply switch part of there normal TV ad spend budgets directly to VPP the Content providers wouldn't be any better off they would in fact be slightly worse off having to share part of the revenue with us. They'd need the shift to come from other forms of advertising.

Advertisers would be pleased though because they were getting better value for each $ spent.

Last week CNBC outside contributors were pointing out a trend seen in USA Q1 company results, namely that digital ad spend had increased significantly (without giving a rough % increase) & was going to continue to do so.

So instead of Mirriad looking for a shift (or re-allocation of existing budgets) in ad spending of 2.4%. It might be better to say that Advertisers are so impressed with this new form of advertising that they are allocating say 50 - 60% of the increase in budget size to VPP.

Now if we say "significantly" is a 5% overall increase ( I think it might be a lot higher than that, but lets go with 5%) Then that would equate to between $2.5 - $3 Billion (5% of $106B = $5B & then 50 - 60% of that). So back to the same figures Mirriad was using but expressed differently :)

Which truly would be a WIN WIN WIN all-round situation.

And if VPP maintains its compelling effectiveness at that scale, then its highly likely they will get the lions share of any budget increase the following year (& VPP will be on the budget roster after year 1).

GLA

LOTM

I've been thinking about some of the feedback from Sunday & done a bit more research myself & I'm currently 80% certain they will need to raise more cash to see us through to break-even.

However I thought of a novel way of getting access to that cash without causing any share dilution.

So I hope the BOD read this idea so they could implement it, if they haven't already thought of it themselves.

When they next sign up Content providers be it in the USA or Internationally in the next couple of months, they should structure the initial contract as so.

The content provider will advance Mirriad either $2.5M or $5M on the signing of the contract to help cover initial system integration & "Programmatic" costs. Mirriad in return will not be entitled to receive its share of ad revenue from the agreement until the Content provider has recovered that same sum of money from what would have been Mirriad's entitlement to it. If the Content provider hasn't received enough revenue to cover the said sum 18 months from the said date, then Mirriad would make a one-off payment to cover the difference & the contract would then continue as originally envisioned.

This way Mirriad has the short term cash it needs to help see it through to break-even.

Yes it means revenue from these new agreements is going to be pushed out in time & might look like it could cause a problem, but remember in the meantime the 40% of USA providers signed up are going to be generating significantly more revenue as it becomes more widely adopted & used. That cash is going to the bank balance, because the running costs of the business are being covered by the advances. When the advances are spent, the company will have cash in the bank to fall back on.

LOTM

I found this https://www.mediavillage.com/article/upfronts-digital-newfronts-and-podcast-upfronts-calendar-for-2024/

the list might have changed slightly since the 13th of Feb 24

May 1 at 9:35 PM TripleLift - NewFronts

May 13 at 3:00 PM NBCUniversal

May 13 at 5:00 PM Canela Media

May 13 at 9:00 PM Fox Television

May 13 at 11:00 PM Telemundo

May 14 at 3:00 PM Amazon

May 14 at 4:30 PM TelevisaUnivision

May 14 at 9:00 PM Walt Disney

May 14 at 11:30 PM Screenvision Media

May 15 at 3:00 PM Warner Bros. Discovery

May 15 at 7:00 PM Netflix - Two Day Event

May 15 at 11:00 PM YouTube

May 16 at 7:00 PM Netflix - Two Day Event

We will just have to see in which one / ones Mirriad appears

Found newer articles showing the following individual ones.

In addition to Telemundo presenting at NBCUniversal’s upfront event on Monday, May 13, ADWEEK can exclusively reveal that Telemundo will host its event again later that evening at cultural center The Shed in Hudson Yards.

https://www.adweek.com/convergent-tv/telemundo-upfront-snl-marcello-hernandez/

Amazon Morning of 14th May

https://deadline.com/2024/02/amazon-upfronts-advertising-streaming-may-2024-1235834468/

Warner Bros 10am 15th May

https://deadline.com/2024/01/warner-bros-discovery-upfronts-advertisers-may-new-york-1235796488/

LOTM