The latest Investing Matters Podcast with Jean Roche, Co-Manager of Schroder UK Mid Cap Investment Trust has just been released. Listen here.
I posted on the ITV thread the other day after reading about them losing £1M on Mr Bates verses the Post Office.
About Mirriad being able to help them recoup some of those losses with virtual product placements in it.
Anyway someone responded to it & has apparently used Mirriad in the distant past, I've tried to invite them over here to contribute to the discuss, in case there input could be of value.
Good Luck All
LOTM
Well spotted 2phevs :)
Just wish I'd been around at the time!
The translation of the article
Mega performance: The Amazon series “Maxton Hall – The World Between Us” had its world premiere in Berlin and I was there! It was great. To kick things off, there were the first two episodes on the big screen in the Zoopalast, followed by the reception in the Orangery in Charlottenburg. In the Orangery, everything was prepared in the style of Maxton Hall College: between the champagne pyramid, coats of arms on the walls and candlesticks with bows, you could completely immerse yourself in the world of the elite school. On the blue carpet, however, in addition to the actresses and producers, it felt like half of the Germany's Next Top Model candidates appeared as well as numerous influencers from Japan and the USA. Maxton Hall is the film adaptation of the successful novel “Save Me” by Mona Kasten (first part of the Maxton Hall trilogy) and tells the love drama of the scholarship holder Ruby Bell and the wealthy James Beaufort at an elite college in England. The series will be available on Amazon Prime Video from May 9th. Please be sure to take a look. For me, of course, it's not just the story itself that's exciting, but also the possibilities that Amazon series offer in terms of placement. 😊
Read into that what you will
LOTM
Hi radiogent,
Very interesting to learn that.
They now do it as virtual product placement.
They did one for C4 last year tied into the First Dates series for a premium drink.
They are using AI to generate both the opportunities that are available in the program as well as all the target audience data so the advertiser can then choose which scene would be right for them & then insert the product or bill board accordingly. They are saying on average it's creating 6 to 12 opportunities per hour.
The success rate & uplift for the advertisers seems to be very significant indeed according to outsider 3rd party's like Kantar & Dynata.
Now they moving to a programmatic solution for doing it.
The recent one that amazed me as I'm not techie in any way (although it sound like it will be old hat to you) was with a minority artist singer that L'Oreal 's Mugler wanted to work with to reach a demographic's they wanted to target/reach. Mirriad spoke to the video director before the video to the song was made & asked for a couple of "windows" to be made in it (beginning & part way through) . Once complete they inserted the Mugler Billboards.
So they helped plan it from start to finish which impressed me, as to the level of there involvement.
Maybe you can contribute to the discussions on the Mirriad ticker ? MIRI
LOTM
Hi radiogent,
I personally had never ever heard of Mirriad until 3 weeks ago.
Originally I believe there technology was for post production stuff for the film industry. They then pivoted to virtual product placements.
I think you'll find there about to have massive traction, given over 40% of USA content providers have signed up for there offering & there in negotiations with another of the top 3 which would take them to over 55% of the USA market.
In a company post yesterday a number of those massive players are going to be featuring Mirriad in there up coming TV upfronts 2024 presentations in May, where all the big players release details of the autumn schedules, new series releases etc so watch that space.
Then think what that same technology could do for ITV & all its content & advertisers to boost the bottom line.
LOTM
Hi saxman303,
The algorithm just looks at the trade price & which side of the displayed bid/offer prices it falls nearest & puts it in that column.
That's why you look around to see other trades around the same time to see if they were an actual buy or sell. Sometimes the spread is so tight its hard to tell which are buys & which are sells.
Good Luck
LOTM
Hi CrustyPete
You've obviously not looked at the link I provide otherwise you'd have seen they are totally separate things.
The Mbelele 1 well is very close to the edge of the Noble license area & the presentation clearly shows the gas cap area extending into an area that is currently unlicensed ( but one Noble has applied for) HE1 could have applied for it to!
The presentation also for some reason highlights that TGS 6.7% Helium which is a great distance away from Mbelele & has nothing to do with it, so why have they put it in the slide this time when they haven't previously.
LOTM
I don't know if anyone has pointed this out or not ?
Page 8 of the Noble Presentation from 23rd April
https://cdn-api.markitdigital.com/apiman-gateway/ASX/asx-research/1.0/file/2924-02798221-6A1203825
As you'll see they show the HE1 location with 4.7% Helium on it, but just to the south-east of if they refer to TGS (Tanzania Geological Survey) & 6.9% Helium !
I wonder why they've done that.
I also wonder if HE1 have applied for the the lease or 2 leases offsetting the Mbelele 1 well ?
If they have & were to get awarded them instead of Noble (who have definitely applied for them) then HE1 would have obtained a good chunk of that gas cap for zero effort.
GLA
LOTM
Hi TheT,
I looked back & there are only 6 days since the 1st of Feb when the daily trading volume was over 5M shares, ie £100,000 max in cash terms & of those 6 only on 2 of them were over 7M shares traded (Mar 4th = 13.1M & Apr 8th 19.6M [the day I first knew about MIRI] )
So it is absolutely flying under everyone's radar.
Good Luck All
LOTM
Hi TheT,
Nice to see you joining the discussion :)
I totally agree funding is a major issue & so far the company has done itself no favours in that regard by being so late to
1) get its annual report out for 31st December yet were able to give the 2 headline numbers before 24th Jan.
2) Provide some sort of monthly metric that would show the growth's there achieving to investors.
I don't think the issue is holding back new investors though because there are none, because the company to date has been so low profile with regard to investor engagement its crazy. The investor section of the company website confirms it with stuff that is just way out of date, ie 2 or 3 years old etc.
Even if we had the end of March bank balance & quarterly revenue number we'd be able to project how far into the future the company is currently funded for. The business plan had them lasting until 31st August, although the end of December numbers would indicate that, that has been extended a bit, but personally I think the opposite will have happened, that cap-ex has increased to bring the new content providers & programmatic offering online quicker. Hence the need for those numbers.
Totally agree the company is in play & even at £100M I'd say it was still in play.
I think there is a lot of news to come out before the end of May.
Tonight I was watching CNBC & one of there outside contributors was going on about the significant increase in digital advertising spend in the USA that has just occurred & they believe it is only the start of it.
If they do need to raise cash they maybe able to do it another way (as I have tried to point out before ) rather than an equity raise.
LOTM
If there had been a day to release news then surely today would have been it ......
https://www.linkedin.com/posts/fusion-antibodies-plc_dnaday-dna-antobodydiscovery-activity-7189229053436956672-0XZx
LOTM
Now on the blog page
https://blog.mirriad.com/2024-upfronts
Reading conflicting stuff when it come to when TV-upfronts-2024 is.
I've seen one site say it is held the last week of May, but I've also found this .....
From what I've found so far here are the early ones
The 2024 TV upfront season is well underway! These annual events feature TV networks and digital platforms showcasing their upcoming content and latest innovations to advertisers. Here are some key dates for this year’s upfront presentations:
Netflix Upfront: Scheduled for the afternoon of Wednesday, May 15th1.
Amazon Upfront: Set for May 14 in New York, where they will tout Prime Video, Freevee, Twitch, Amazon Music, and NFL Thursday Night Football2.
So not sure yet, but I'm sure more details will emerge in time.
GLA
LOTM
Now someone posted before the placing even occurred that the Doctor's average price was 0.44p per share.
So his average price after the £120K investment is now down to 0.236p per share. More than double the current price.
LOTM
Hi Sharebel,
Dr Cooley had 80M share previously.
The document hasn't printed out correctly but from what I can see he bought another 120M shares in the placing & now has 200M.
So he put his hand in his pocket.
Good Luck
LOTM